If you own and run a personal business, you can’t function without a website. That’s just the nature of the world we live in today. Word of mouth marketing isn’t enough. Even if it is enough, you’re never totally in control of word of mouth marketing. That means you must have other ways of encouraging […]
The real estate agent business has its share of smart, hardworking, individuals who wish to do nothing more than to create successful businesses. In fact, most real estate agents are hard working types that aren’t afraid of being accountable. The real estate business also has its share of blowhards, those who always wish to give […]
Every great real estate agent has their secrets to success. Some have a knack for making personal connections everywhere they go; others secure future clients by attending events all around town. However, the real secret to success that any real estate agent can implement – regardless of personality or cash flow – is to provide […]
There are plenty of ways to promote a real estate business. The best way might be through word of mouth marketing. Although word of mouth marketing is great, there are inherent issues with word of mouth marketing. Simply relying on word of mouth marketing often won’t lead to more potential customers. In this day and […]
We recently published a blog about educating instead of selling. One of the things we highlighted was that the very best real estate agents try to educate as much as they can. To be one of the best, you must also know that selling is part of the process. You can’t always just educate. This […]
At one time or another, all of us have failed. Failure is a part of life. It’s a part of winning. That doesn’t make failing easy. For real estate agents, failure can be one of the worst possible things because it often comes after the end of a long process. As the CEO of their […]
One of the blogs recently published describes how having a great attitude will lead to success. The blog we wrote describes that attitude can make all the difference. However, to be a successful real estate agent there’s more to it than attitude. It’s almost a cliché to say that hard work will lead to success. […]
We recently wrote a blog about how word of mouth marketing can lead to both good and bad impressions. Often, word of mouth marketing leads to great impressions. However, there’s a downside to word of mouth marketing because no matter how you cut it, you won’t know exactly what someone says about you. That can […]
In our blog about hard selling and soft selling, we discussed that although the real estate agent industry frowns on hard selling, sometimes hard selling is what’s best for both the agent and the client. Hard selling isn’t always taboo. One of the reasons why hard selling isn’t taboo is because hard selling could lead […]
As a real estate agent, buyers could come across your desk at any time. Maybe, the buyer saw your headshot and decided to give you a call. Whatever the reason, a buyer has come across your desk. As a real estate agent, it’s important that you do the best you can for clients. However, buyers […]
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