Cold calling is not every real estate agent’s favorite to-do. And that’s okay! But done with diligence, a plan and smart prospecting, cold calling can still be a productive part of your lead generation strategy. Even though cold calling shouldn’t be a huge part of your marketing calls, you should still keep in mind some tips to […]
By: This is a guest post from Mark Swindell – Senior Account Manager XpressDocs So you’ve decided that direct mail should be a part of your real-estate marketing campaign, but is a simple postcard design really the best use of your marketing dollars? The answer is a resounding YES. First, consider the process by which […]
If you follow Home Value Leads on Facebook, then you’ve probably seen a post here and there where we’ve shared marketing or sales insights from a company called Hubspot. It’s no wonder they have so much to say on these topics – it’s at the heart of what they do! Hubspot basically offers software to […]
Fair Housing Month may not be until April, but it’s never too early to brush up as a real estate agent on the Fair Housing protected classes, nationally and for your state. Why is this important? As you know as a real estate agent, the information you divulge and the actions that you take cannot […]
Have you made your New Year’s resolutions for next year to help take your real estate business to the next level? 2017 is just around the corner! How about helping your clients make some New Year’s resolutions? If you’re stuck in a content rut or burned out from the year (and ready to chill during the cold […]
At Home Value Leads, we are all about ways to help you connect with your real estate seller leads, whether they come through us or by other means, and engage them from the minute they arrive. This can pose a challenge for many of you who don’t have the time nor the manpower to do […]
It’s no secret that the more tailored you can be to your audience with every communication, the better. So why are you sending everyone on your lead list the same exact real estate newsletters and postcards? Looks like you need to start farming like a pro! We’ve heard from a few real estate agents who target […]
School has started, and fall is finally here. With this time of year comes a slight slowdown in an interest to sell. However, now is a good time to prepare for potential spring listings. We’ve put together a comprehensive ebook “148 Ways to Prepare Your Home for Sale” to get your leads and clients thinking ahead – […]
Do you sometimes feel like your listing, website or social media photos and videos could use a little boost? Now that everyone and their grandmothers know that photo and video are musts for any marketing endeavor, some clever software teams have come up with apps that will make anyone – even busy real estate professionals […]
Note from the editor: Houzz is an amazing resource for those looking to update their home, do some decorating, and prepare their home for sale. You can share these these articles with your clients who are looking for ways to fix up their home to help it sell. We appreciate Houzz for providing us with […]
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