Staging is an important part of presenting a listing properly. With summer’s being a busy time for real estate agents, you might not have the time or means to invest in helping each client stage their homes for sale. Sometimes providing tips, too, is just not enough. Have you ever thought of a home staging […]
Summer is just around the corner, so it’s time to make sure your content reflects that for your audience. The combination of warm weather, outdoor activities and an active selling season makes it imperative that you write to what your real estate leads and clients need and want to know. This is one of the […]
If you’ve spent any amount of time on social media as a real estate agent, then you may know that it is a great way to advertise your services and drive leads. Have you ever, though, considered the power of social media influencers? When most people think about social media influencers, they often think of […]
When you have a conversation with a potential listing client, what does that dialogue look like? For many real estate agents, it might be a frustrating back-and-forth of your asking questions and the lead simply nodding their head or barely giving any feedback. Why is this so frustrating? A conversation like this can be annoying […]
We recently had a Home Value Leads community member ask how to get rid of partial leads. It was hard not to shout, No! While complete leads are the ideal real estate leads to get, you should never discount partial leads. They are, after all, leads! Defining Partial Real Estate Leads So, what is a […]
Note from the editor: Houzz is an amazing resource for those looking to update their home, do some decorating, and prepare their home for sale. You can share these these articles with your clients who are looking for ways to fix up their home to help it sell. We appreciate Houzz for providing us with […]
When it comes to living in the digital age, a phrase you often here these days is, “There’s an app for that.” Well, there’s also likely an extension for many of the needs you have as a real estate agent! What exactly is an extension? They’re pieces of software that can make your browser even more […]
Social media and other digital marketing initiatives no doubt rule your real estate marketing when it comes to metrics. After all, these online outlets, including email marketing, make it super easy to track and measure all sorts of data. What about traditional marketing? Like postcards, flyers and ads? Can these be measured? You might not […]
If you’re a seasoned real estate marketer, then you already know that long weekends around holidays like Memorial Day can still yield some great traffic to open houses and for showings. Be ready when prospective buyers and their agents are by creating a strong Memorial Day marketing campaign in advance. Be Sensitive First and foremost, […]
Listing agents are always looking for an edge to get people to fall in love with their listings, first through the listing pictures and then in-person. Many agents would fully stage every property if time and budget allowed. But since clients have control over the budget and are the final decision-makers, agents sometimes need to […]
Looking for some ideas on how to generate leads? We cover a ton of ideas from the high tech to low tech. Best of all? It's absolutely free, so download and enjoy!