For-sale-by-owner (FSBO) properties will always exist as long as real estate does. Homeowners hope to save money and believe that they can handle the entire process, from start to finish, to successfully sell their homes. For real estate agents, “it’s the low-hanging fruit” for those “who don’t pay to advertise and don’t have a big […]
Once your buyers have closed on their house, the question is to gift or not to gift — and if so, what to give? Plenty of real estate agents feel that a closing gift is not necessary because their gift is providing their best and most professional service (after all, we don’t expect gifts from […]
Recently, we published a couple of blogs about texting versus email, and why at times it’s more important to utilize email than to text. Those are a couple of on the nose communication ideas that real estate agents must be aware of. This blog is a bit different. In this blog, we want to discuss […]
The phrase “squeeze page” doesn’t sound like it would be something that a real estate agent could use in his or her marketing toolkit. However, if you want more seller leads and to get real estate leads from email addresses, then it is an absolute must! What is a Squeeze Page? You’ve seen squeeze pages […]
Selling a house can be a difficult chore. There isn’t a magical light switch that you turn on that allows you to sell your client’s home at the highest possible price. Maintenance. Renovations. Home Staging. Those are the three words that all real estate agents must keep in mind as they begin the process of […]
In a previous post, we shared eight steps to help you create a 30-second pitch. With all of the people you meet and the ways that you market your real estate services, it’s important to create a concise way to talk about your business and how you can help. We’ve found that the best way […]
Looking for some fresh new talent for your real estate Instagram feed? These five personalities will have you inspired and ready to work in no time. Snapshots from personal life collide with those from real estate careers to form five of the best Instagram accounts for real estate agents to follow. From coastal Maine to […]
As innocuous as the name sounds, Homie is a new technology that is made to disrupt the real estate industry. A quick visit to the Homie.com blog on its website reveals, in a recent post, how it hopes to be viewed in the eyes of its users – and of real estate agents: “We’re not […]
In any business, owners must look at the return on investment, or ROI, of their efforts. Real estate is no different and knowing your numbers is extremely important. How would you know if something is working or not if you don’t track the ROI? In today’s Agent Spotlight post, we are pleased to introduce Gary Morgan who is […]
Have you heard of the Pareto principle? You may know it better as the “80/20” rule. Simply put, the Pareto principle is a distribution philosophy named after Italian economist Vilfredo Pareto who famously noted at the turn of the 20th century that 80 percent of the land in Italy was owned by 20 percent of […]
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