The phrase “squeeze page” doesn’t sound like it would be something that a real estate agent could use in his or her marketing toolkit. However, if you want more seller leads and to get real estate leads from email addresses, then it is an absolute must! What is a Squeeze Page? You’ve seen squeeze pages […]
Selling a house can be a difficult chore. There isn’t a magical light switch that you turn on that allows you to sell your client’s home at the highest possible price. Maintenance. Renovations. Home Staging. Those are the three words that all real estate agents must keep in mind as they begin the process of […]
In a previous post, we shared eight steps to help you create a 30-second pitch. With all of the people you meet and the ways that you market your real estate services, it’s important to create a concise way to talk about your business and how you can help. We’ve found that the best way […]
Looking for some fresh new talent for your real estate Instagram feed? These five personalities will have you inspired and ready to work in no time. Snapshots from personal life collide with those from real estate careers to form five of the best Instagram accounts for real estate agents to follow. From coastal Maine to […]
As innocuous as the name sounds, Homie is a new technology that is made to disrupt the real estate industry. A quick visit to the Homie.com blog on its website reveals, in a recent post, how it hopes to be viewed in the eyes of its users – and of real estate agents: “We’re not […]
In any business, owners must look at the return on investment, or ROI, of their efforts. Real estate is no different and knowing your numbers is extremely important. How would you know if something is working or not if you don’t track the ROI? In today’s Agent Spotlight post, we are pleased to introduce Gary Morgan who is […]
Have you heard of the Pareto principle? You may know it better as the “80/20” rule. Simply put, the Pareto principle is a distribution philosophy named after Italian economist Vilfredo Pareto who famously noted at the turn of the 20th century that 80 percent of the land in Italy was owned by 20 percent of […]
Content is still king (or queen!), according to many marketers. What does that mean? Basically, content on any medium that you touch with your business online is great for SEO, attracts a fresh and interested audience, encourages engagement with your brand, increases traffic and adds value to what you already offer clients. Need we say […]
What exactly is the goal with any Instagram hashtag you use? In a word, it’s engagement. Hashtags help people discover the content you post. The more you use, the more engagement you will get. The rules have changed over the years in terms of best practices. When you use an Instagram hashtag for your real […]
It’s that time of year again – the holiday season! And that means that your closing gifts can have a little bit more of a theme than usual. Here are our ideas for holiday closing gifts that your clients will love. Keep in mind, these are ideas that can be added to a gift basket […]
Looking for some ideas on how to generate leads? We cover a ton of ideas from the high tech to low tech. Best of all? It's absolutely free, so download and enjoy!