30-Second Agent Pitch Examples: Value Proposition

Renae | February 6, 2018 | Best Practices

30-Second Agent Pitch Examples: Value PropositionIn our last post, we talked about how to create a 30-second pitch for real estate agents. What many agents have found is that a solid summary of who you are and what you do in thirty seconds or less captures a potential client’s attention more quickly and motivates them much better than a long diatribe.

Many agents who are new to introducing themselves in this manner may find it difficult to 1) talk about themselves and 2) be concise about how they can help.

We interviewed some top agents around the country to learn what their pitches were, how the developed it and why they think it’s useful. Check out two whose main focus was on the unique value proposition that they bring to the table!

Maryann Bruno | Realtor | Coldwell Banker Residential Brokerage | Darien, CT  

What is your 30-second pitch?

“Everyone who knows me would say you that you should hire me for my Energy and Enthusiasm alone! Put it to work for you! As a Realtor practicing in Fairfield County CT, I fully leverage my networking groups, social media avenues and online presence to over 900 websites to place that beloved SOLD sign on your home.

“I feel very privileged to be affiliated with the global powerhouse of Coldwell Banker, #1 in Sales for over 20 years. I’ve been in your shoes! I’ve bought, sold and built, and had to relocate! I can help you navigate what can be, at times, a cumbersome and frustrating process. List your home with me!”

How long have you been using this pitch?

“Just a few months as I am new to Real Estate since July 2017.”

How did you come up with it?

“I have been developing it over about 2 months.”

What motivated you to develop it?

“I have been motivated by the changing and fussy Buyer’s Market, selling to Millennials, and a desire to truly leverage the social media and online avenues.”

How often do you use it and when/where?

“I use it in videos and at open houses in meeting prospective buyers.”

Why do you think it’s important to use?

“There are times that people cannot digest the volume of information. You need a way to summarize to help them decide to hire you.”

Jeff Miller | Co-Founder of AE Home Group | Baltimore, Maryland 

What is your 30-second pitch?

“When you hire AE Home Group you’re hiring a team of real estate professionals with a diverse set of expertise. When you’re finally ready to find your dream home you want to work with the best and that means working with a team of professionals. We’re not there just to hold doors for you, but to provide you with the knowledge you need to make an educated decision for both you and your family.”

How long have you been using this pitch?

“We started using this pitch in early 2015 when we found we were getting a great response on Facebook through our house flipping posts. Our clients loved the idea of working with a team whose expertise expanded beyond simple retail transactions.”

How did you come up with it?

“We wanted to focus on our clients wants and needs. When we work with someone, its all about solving their problems. Our pitch quickly explains why working with us gives them a competitive advantage in today’s
competitive market.”

What motivated you to develop it?

“The positive response on Facebook motivated us to distinguish ourselves from other agents.”

How often do you use it and when/where?

“We use our pitch in our marketing material. Mostly postcard mailers and Facebook ads.”

Why do you think it’s important to use?

“There are over 1.2 million Realtors and it is likely that our potential client knows a friend or relative with a license. It’s critical that we present the value we would bring over the agents that they already have in
their personal network.”

« »
Renae

Renae Virata is the Director and Founder of the strategic marketing firm revXmarketing, based in Dallas, Texas. A native of Houston and a graduate of Vanderbilt University, Renae has always been an avid writer. You can learn more about her and her work at www.revXmarketing.com. Want to guest post on Home Value Leads? Find out how!