The first thing that may come to mind when you think about real estate leads may not be renters. But if you think about the huge opportunity you have to transition apartment dwellers, for example, to homeowners, you might want to consider marketing to this group as part of your portfolio of potential home buyer […]
Sometimes in real estate, work can get just so darn busy that you need a little help here and there to keep you sane and organized. As with any other field or industry, a great option is to hire an intern. Why Hire a Real Estate Intern Hiring an intern is one of the lowest-cost […]
An eFlyer is simply a full-color flyer converted to a digital image. Many real estate agents use them because they are quick and easy visual ways to market yourself and your listings. eFlyers can enhance your company image with professional branding. They can elevate your reputation and increase your credibility. eFlyers are a great way to […]
With social media overload, it’s tough to stay on top of your marketing and research, isn’t it! Google Alerts is a simple tool that can help you do that AND get prospective leads, too. Best of all, it’s free! Google Alerts are like your “secret weapon.” Make free technology work hard for you. A Google […]
In the “olden times” before social media, the credibility of a real estate brokerage was determined by the size of their Sunday newspaper ads. Did they have enough listings to fill the page? If so, their phones would be ringing off the hook Monday morning, and their office would receive the most walk-in traffic that […]
Hooray! You snagged that listing. You wowed the sellers with your listing presentation, and they hired you on the spot. Now you’re the trusted professional and it’s time to implement your real estate marketing plan. Of course you are going to use professional listing photos to market the home, but you also promised them you […]
Video has quickly become a hot topic for real estate agents. According to some statistics, 85% of buyers and sellers want to work with an agent who uses video. If you are looking for a great video tool to help you generate more real estate leads at a reasonable cost, then you’ve come to the right place. […]
Have you ever thought about switching from residential to commercial real estate? Depending on where you live (Houston and Dallas, for example), commercial real estate can prove quite lucrative. But there are some things you should know before changing your real estate focus so you don’t have any surprises. Commercial vs. Residential Real Estate Commercial […]
By Regina P. Brown Looking for a custom transaction management system? We just completed a review of SmartSheet. SmartSheet allows you to coordinate your entire real estate team by adapting the SmartSheet system to your company’s transaction requirements. It’s a productive tool for collaboration of transactions and sharing files, such as contracts, disclosures, and inspections. […]
Not all CRMs out there can accept lead emails from Home Value Leads. Luckily, if your CRM connects to a service called Zapier, you can still get your leads automatically sent to your CRM. Depending on which CRM you use, you may or may not have to pay for Zapier. You can explore their CRM […]
Looking for some ideas on how to generate leads? We cover a ton of ideas from the high tech to low tech. Best of all? It's absolutely free, so download and enjoy!