Ultimate Spring Open House Guide

Renae | May 5, 2017 | Marketing

Ultimate Spring Open House GuideSpring is a busy time for real estate agents like you. No doubt you have multiple open houses scheduled every weekend for the next few months.

Over the years, we’ve talked about the who, what, where, when and why of open houses. So, we thought, why not bring them together for your ultimate Spring Open House Guide?

Make an Open House Kit

Preparation is key for any event, and an open house is no different. To help make it easier and to ensure you don’t forget a thing, create and open house kit with everything you need. Everything from promotional items and documents to cleaning supplies.

Be Safe at your Open House

One aspect of open houses that has come to light in recent years is safety. While we certainly want your open house to be as positive an experience as possible from conception, it’s always a good idea to protect yourself as an agent. Every step an open house, from preparation to shutting down, includes specific measures so that you have the best experience possible.

Unique Ways to Advertise an Open House

Now that you have your open house on the calendar, it’s time to let prospective buyers and agents know about it. We learned how some successful real estate agents across the company promoted their open house events and got some really great ideas! The interesting, above-and-beyond ways include an “invite only” open house, daily open houses and tours.

Warm Weather Means BBQ

Why not kick up your open house a notch with a barbecue? Nothing heralds in warm weather than a delicious backyard cookout. It’s one of the best ways to show off a new house’s best attributes while giving prospective buyers a real experience. The little extra work that you put into your open house, the better the return!

Join Other Agents for an Open House Fair

Sounds counterintuitive, but cater to prospective buyers’ need to see multiple houses in one day by banding together with other agents. You don’t have to do this every weekend, only if you happen to have a weekend where you know traffic will usually be lower. We give you a bunch of steps to follow in order to make your partnership with a fellow agent a real success.

Open houses don’t have to be a the same old-same old. Even if you try just one of these ideas above, you can be sure that your open house will be even better than the last.

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Renae Virata is the Director and Founder of the strategic marketing firm revXmarketing, based in Dallas, Texas. A native of Houston and a graduate of Vanderbilt University, Renae has always been an avid writer. You can learn more about her and her work at www.revXmarketing.com. Want to guest post on Home Value Leads? Find out how!