Are newsletters even worth sending to your real estate clients today? According to MailChimp, a leading email marketing software, real estate newsletter campaigns enjoyed a 22.1% open rate. That’s a lot of emails that you could be missing out on! Here are a few tips to help you get started or back on track with your real estate newsletter campaigns. Find the […]
Now let’s focus on your landing page. We’ve taken a look thus far at two areas of your Google AdWords PPC campaign: keywords and ad copy. Once you target whom you think you should with the right keywords and convinced them to click your ad with the right copy, are they converting successfully on your […]
PPC, or pay-per-click, advertising, is an advertising model that most real estate agents have taken great advantage of. The ability to measure results and accordingly adjust campaigns on the fly significantly reduce spending and effort. Before you get bogged down on the specifics, let’s examine how you can make it work for your real estate […]
Guest blogging is certainly something you can do as a real estate agent to get your website and expertise out into the World Wide Web, but inviting others to guest blog for you on your site can reap great rewards, too. As a busy real estate agent, you only have so much time in the […]
In this even faster-paced digital age, real estate agents are not immune to the power of content to attract visitors to their websites. The more useful content you include on your site, the more trust you build with your visitors (and Google!) and the more leads you could potentially get. One way to create additional […]
Instagram ads are more than two and a half times more clickable than any other platform, according to a study of 400 global Instagram ads conducted by Nielsen Brand Effect shared by Instagram. This could be a huge win for real estate agents looking to increase their reach to the coveted millennial set. You can […]
Have you started a Twitter account for your real estate business yet? If not, then now might be as good a time as any. As of October, Twitter has about 320 million active users worldwide, many of whom could be right in the area where you do business. So, how do you manage your Twitter […]
You have enough to do in your real estate business without having to worry about social media. But as many of you know, platforms like Facebook and Instagram are essential to increasing your reach online to make solid offline connections later. So how do you manage your social media marketing? We have a guide and […]
You’ve already started to master Facebook, LinkedIn and even Twitter for your real estate business…and, now, Instagram? You bet! Your business is built a good portion on visuals, and no other platform is more dedicated to telling a story through pictures than Instagram. Check out our top tips to make it work for every real […]
Sometimes as real estate agents, you have to reach out to potential home sellers that you’ve never been in contact with before. This is usually the case, for example, with expired listings or with someone whom you may have become privvy to knowing is in the market to sell their home. But did you know […]
Looking for some ideas on how to generate leads? We cover a ton of ideas from the high tech to low tech. Best of all? It's absolutely free, so download and enjoy!
