Hooray! You snagged that listing. You wowed the sellers with your listing presentation, and they hired you on the spot. Now you’re the trusted professional and it’s time to implement your real estate marketing plan. Of course you are going to use professional listing photos to market the home, but you also promised them you […]
Video has quickly become a hot topic for real estate agents. According to some statistics, 85% of buyers and sellers want to work with an agent who uses video. If you are looking for a great video tool to help you generate more real estate leads at a reasonable cost, then you’ve come to the right place. […]
Have you ever thought about switching from residential to commercial real estate? Depending on where you live (Houston and Dallas, for example), commercial real estate can prove quite lucrative. But there are some things you should know before changing your real estate focus so you don’t have any surprises. Commercial vs. Residential Real Estate Commercial […]
By Regina P. Brown Looking for a custom transaction management system? We just completed a review of SmartSheet. SmartSheet allows you to coordinate your entire real estate team by adapting the SmartSheet system to your company’s transaction requirements. It’s a productive tool for collaboration of transactions and sharing files, such as contracts, disclosures, and inspections. […]
Not all CRMs out there can accept lead emails from Home Value Leads. Luckily, if your CRM connects to a service called Zapier, you can still get your leads automatically sent to your CRM. Depending on which CRM you use, you may or may not have to pay for Zapier. You can explore their CRM […]
Residential real estate agents have many competitors and your biggest challenge can be standing out and making a great first impression. ToolKitCMA can help you by providing branded marketing proposals that you can create quickly and easily. We have completed a ToolkitCMA review to give you some of the pros and cons of the ToolkitCMA […]
Realtors Property Resource® (RPR) is a nationwide property database offered from NAR and is intended to provide Realtors with innovative technology tools as well as advanced features that are needed to deliver to your clientele and potential customers, valuable analytics and reports. RPR delivers access to datasets on nearly 150 million properties nationally, allowing you […]
Having a strong real estate marketing program is very important for real estate agents. Realtors who do not market themselves properly will not be able to bring in a sufficient number of new customers, which will cause their income to dry up. If you are interested in best practices for building a marketing program for […]
It is amazing how many agents have abandoned postcards as “old news” when they are so versatile and still work. Real estate postcards (and letters) are one of the few marketing techniques that can be utilized for lead capture, lead conversion, branding and continued follow-up. The possibilities are limited only by your imagination and creativity […]
I’ve been on the internet for a long time. During the past 4 years a large percentage of my lead generation was done through one of my many websites and nearly all of it has been organically generated. You may be asking what “organically generated” means and you may not even fully understand the difference […]
Looking for some ideas on how to generate leads? We cover a ton of ideas from the high tech to low tech. Best of all? It's absolutely free, so download and enjoy!