A list of posts in our real estate Marketing category.

Get Back on Track with Your Real Estate Newsletter

Are newsletters even worth sending to your real estate clients today? According to MailChimp, a leading email marketing software, real estate newsletter campaigns enjoyed a 22.1% open rate. That’s a lot of emails that you could be missing out on! Here are a few tips to help you get started or back on track with your real estate newsletter campaigns. Find the […]

Renae Virata Feb 3rd, 2016

Google AdWords Part 3: Get Your Landing Page Right

Now let’s focus on your landing page. We’ve taken a look thus far at two areas of your Google AdWords PPC campaign: keywords and ad copy. Once you target whom you think you should with the right keywords and convinced them to click your ad with the right copy, are they converting successfully on your […]

Renae Virata Jan 26th, 2016

Real Estate Quick Guide to PPC Advertising with Google

PPC, or pay-per-click, advertising, is an advertising model that most real estate agents have taken great advantage of. The ability to measure results and accordingly adjust campaigns on the fly significantly reduce spending and effort. Before you get bogged down on the specifics, let’s examine how you can make it work for your real estate […]

Renae Virata Jan 19th, 2016

Guest Blogging 101 for Real Estate Agents

Guest blogging is certainly something you can do as a real estate agent to get your website and expertise out into the World Wide Web, but inviting others to guest blog for you on your site can reap great rewards, too. As a busy real estate agent, you only have so much time in the […]

Renae Virata Jan 15th, 2016

How to Create a Real Estate Slide Deck for More Content

In this even faster-paced digital age, real estate agents are not immune to the power of content to attract visitors to their websites. The more useful content you include on your site, the more trust you build with your visitors (and Google!) and the more leads you could potentially get. One way to create additional […]

Renae Virata Dec 23rd, 2015

Real Estate Advertising: Using Instagram Ads to Get Leads

Instagram ads are more than two and a half times more clickable than any other platform, according to a study of 400 global Instagram ads conducted by Nielsen Brand Effect shared by Instagram. This could be a huge win for real estate agents looking to increase their reach to the coveted millennial set. You can […]

Renae Virata Dec 4th, 2015

How to Use Twitter for Real Estate

Have you started a Twitter account for your real estate business yet? If not, then now might be as good a time as any. As of October, Twitter has about 320 million active users worldwide, many of whom could be right in the area where you do business. So, how do you manage your Twitter […]

Renae Virata Nov 30th, 2015

How to Schedule Your Social Media Posts (TEMPLATE)

You have enough to do in your real estate business without having to worry about social media. But as many of you know, platforms like Facebook and Instagram are essential to increasing your reach online to make solid offline connections later. So how do you manage your social media marketing? We have a guide and […]

Renae Virata Oct 30th, 2015

How to Use Instagram for Real Estate

You’ve already started to master Facebook, LinkedIn and even Twitter for your real estate business…and, now, Instagram? You bet! Your business is built a good portion on visuals, and no other platform is more dedicated to telling a story through pictures than Instagram. Check out our top tips to make it work for every real […]

Renae Virata Sep 25th, 2015

How To Get Home Buyer Leads: Target Renters

The first thing that may come to mind when you think about real estate leads may not be renters. But if you think about the huge opportunity you have to transition apartment dwellers, for example, to homeowners, you might want to consider marketing to this group as part of your portfolio of potential home buyer […]

Renae Virata Apr 29th, 2015