A list of posts in our real estate Marketing Real Estate Technology Product Reviews category.

10 Photo and Video Apps to Help Your Listings Stand Out

Do you sometimes feel like your listing, website or social media photos and videos could use a little boost? Now that everyone and their grandmothers know that photo and video are musts for any marketing endeavor, some clever software teams have come up with apps that will make anyone – even busy real estate professionals […]

Renae Virata Oct 7th, 2016

Be a Real Estate Radio or Podcast Rock Star

Most real estate agents are born talkers – as they should be! More than most other professions, real estate requires a good amount of time on the phone and in person. If you have a lot to say about the wonderful world of real estate, then consider a radio or podcast and broadcast your expertise […]

Renae Virata Aug 5th, 2016

The 411 on FAQs for Your Real Estate Website

As a real estate agent, you no doubt receive hundreds of questions every month from home sellers and buyers. Many of them repeated among several clients. Put these questions to good use by creating an FAQs (Frequently Asked Questions) page on your website that you can repurpose. Why FAQs are Important One of the most […]

Renae Virata Jun 15th, 2016

Get Back on Track with Your Real Estate Newsletter

Are newsletters even worth sending to your real estate clients today? According to MailChimp, a leading email marketing software, real estate newsletter campaigns enjoyed a 22.1% open rate. That’s a lot of emails that you could be missing out on! Here are a few tips to help you get started or back on track with your real estate newsletter campaigns. Find the […]

Renae Virata Feb 3rd, 2016

Google AdWords Part 3: Get Your Landing Page Right

Now let’s focus on your landing page. We’ve taken a look thus far at two areas of your Google AdWords PPC campaign: keywords and ad copy. Once you target whom you think you should with the right keywords and convinced them to click your ad with the right copy, are they converting successfully on your […]

Renae Virata Jan 26th, 2016

Real Estate Quick Guide to PPC Advertising with Google

PPC, or pay-per-click, advertising, is an advertising model that most real estate agents have taken great advantage of. The ability to measure results and accordingly adjust campaigns on the fly significantly reduce spending and effort. Before you get bogged down on the specifics, let’s examine how you can make it work for your real estate […]

Renae Virata Jan 19th, 2016

Guest Blogging 101 for Real Estate Agents

Guest blogging is certainly something you can do as a real estate agent to get your website and expertise out into the World Wide Web, but inviting others to guest blog for you on your site can reap great rewards, too. As a busy real estate agent, you only have so much time in the […]

Renae Virata Jan 15th, 2016

How to Create a Real Estate Slide Deck for More Content

In this even faster-paced digital age, real estate agents are not immune to the power of content to attract visitors to their websites. The more useful content you include on your site, the more trust you build with your visitors (and Google!) and the more leads you could potentially get. One way to create additional […]

Renae Virata Dec 23rd, 2015

Real Estate Advertising: Using Instagram Ads to Get Leads

Instagram ads are more than two and a half times more clickable than any other platform, according to a study of 400 global Instagram ads conducted by Nielsen Brand Effect shared by Instagram. This could be a huge win for real estate agents looking to increase their reach to the coveted millennial set. You can […]

Renae Virata Dec 4th, 2015

How to Use Twitter for Real Estate

Have you started a Twitter account for your real estate business yet? If not, then now might be as good a time as any. As of October, Twitter has about 320 million active users worldwide, many of whom could be right in the area where you do business. So, how do you manage your Twitter […]

Renae Virata Nov 30th, 2015