A list of posts in our real estate Marketing category.

Make Your Real Estate Postcards Stand Out

Every real estate agent has at one time employed the use of real estate postcards to help market his or her business. With all of the technology and virtuality at your disposal, postcards may seem too old school to include in your marketing arsenal. But a closer look reveals that a little creativity will help […]

Renae Virata Oct 4th, 2017

Email Signature Tips for Real Estate Agents

Marketing 101 since the advent of email has dictated how to put together an effective email message. You probably pour many hours into your email newsletters and email drip campaigns. However, one of the most missed opportunities with email is ever present and super easy to use – your email signature. Email Signature Basics We […]

Renae Virata Sep 20th, 2017

Create Real Estate Infographics Clients Love

Most of us are visual people. We like to “see” a story or consume data in graphical ways that are appealing and easy to digest. That’s probably why infographics have become a popular medium for sharing information in recent years. Infographics are a growing, popular way to understand real estate information, too. Whether you are sharing […]

Renae Virata Sep 6th, 2017

Create a Facebook Cover Real Estate Video

You know doubt know by now how important video is to any real estate marketing plan. Mainstay real estate videos range from intro videos about you and your business and testimonials from clients to, of course, listing videos. If you are looking for more opportunities to incorporate video into your marketing, then we have one […]

Renae Virata Aug 23rd, 2017

8 Solid Resources for Real Estate Referrals

No real estate agent should ignore the power of referrals as a part of their lead marketing strategy. You work hard to get leads – why not take advantage of the connections you can get with the people you already know? Take a look at these statistics: 92 percent of people trust earned media, or […]

Renae Virata Jul 31st, 2017

Facebook Group Ideas from Real Estate Pros

In our last post, we discussed why Facebook groups should be something you consider joining or starting as a real estate agent. We reached out to some real estate agents across the country to learn how they are using Facebook groups and how they have impacted their businesses. “Here in the Los Angeles area, there […]

Renae Virata Jul 21st, 2017

3 Ways to Work Real Estate Client Referrals

Word of mouth and client referrals are no doubt still one of the top and longer-lasting sources for leads for real estate agents. According to a 2016 survey from Nielsen of more than 2,000 consumers, more than 80 percent relied on the recommendation of family and friends to make big decisions. Referral marketing is here […]

Renae Virata Jul 5th, 2017

Ultimate Spring Open House Guide

Spring is a busy time for real estate agents like you. No doubt you have multiple open houses scheduled every weekend for the next few months. Over the years, we’ve talked about the who, what, where, when and why of open houses. So, we thought, why not bring them together for your ultimate Spring Open […]

Renae Virata May 5th, 2017

Canva (Free) for Real Estate Teams

If you’ve read many of our posts on traditional marketing, then you’ve no doubt heard us mention Canva. We’ve been remiss not to talk in more detail about how exactly this online gem works! First, we’ll talk about the free version in this post, then we’ll talk about Canva for Work next time. What is Canva? […]

Renae Virata Mar 17th, 2017

LinkedIn Article Writing for Real Estate Agents

If you’re active on LinkedIn, you’ve probably come across a ton of recommended articles for you to read. Because LinkedIn is a platform for business, all articles are most well received when they have to do with anything pertaining to human capital, marketing, entrepreneurship and more. You might have passed on writing an article for […]

Renae Virata Feb 24th, 2017