Every real estate agent has at one time employed the use of real estate postcards to help market his or her business. With all of the technology and virtuality at your disposal, postcards may seem too old school to include in your marketing arsenal. But a closer look reveals that a little creativity will help […]
A list of posts in our real estate Marketing category.
Email Signature Tips for Real Estate Agents
Marketing 101 since the advent of email has dictated how to put together an effective email message. You probably pour many hours into your email newsletters and email drip campaigns. However, one of the most missed opportunities with email is ever present and super easy to use – your email signature. Email Signature Basics We […]
Create Real Estate Infographics Clients Love
Most of us are visual people. We like to “see” a story or consume data in graphical ways that are appealing and easy to digest. That’s probably why infographics have become a popular medium for sharing information in recent years. Infographics are a growing, popular way to understand real estate information, too. Whether you are sharing […]
Create a Facebook Cover Real Estate Video
You know doubt know by now how important video is to any real estate marketing plan. Mainstay real estate videos range from intro videos about you and your business and testimonials from clients to, of course, listing videos. If you are looking for more opportunities to incorporate video into your marketing, then we have one […]
8 Solid Resources for Real Estate Referrals
No real estate agent should ignore the power of referrals as a part of their lead marketing strategy. You work hard to get leads – why not take advantage of the connections you can get with the people you already know? Take a look at these statistics: 92 percent of people trust earned media, or […]
Facebook Group Ideas from Real Estate Pros
In our last post, we discussed why Facebook groups should be something you consider joining or starting as a real estate agent. We reached out to some real estate agents across the country to learn how they are using Facebook groups and how they have impacted their businesses. “Here in the Los Angeles area, there […]
3 Ways to Work Real Estate Client Referrals
Word of mouth and client referrals are no doubt still one of the top and longer-lasting sources for leads for real estate agents. According to a 2016 survey from Nielsen of more than 2,000 consumers, more than 80 percent relied on the recommendation of family and friends to make big decisions. Referral marketing is here […]
Ultimate Spring Open House Guide
Spring is a busy time for real estate agents like you. No doubt you have multiple open houses scheduled every weekend for the next few months. Over the years, we’ve talked about the who, what, where, when and why of open houses. So, we thought, why not bring them together for your ultimate Spring Open […]
Canva (Free) for Real Estate Teams
If you’ve read many of our posts on traditional marketing, then you’ve no doubt heard us mention Canva. We’ve been remiss not to talk in more detail about how exactly this online gem works! First, we’ll talk about the free version in this post, then we’ll talk about Canva for Work next time. What is Canva? […]
LinkedIn Article Writing for Real Estate Agents
If you’re active on LinkedIn, you’ve probably come across a ton of recommended articles for you to read. Because LinkedIn is a platform for business, all articles are most well received when they have to do with anything pertaining to human capital, marketing, entrepreneurship and more. You might have passed on writing an article for […]