You know doubt know by now how important video is to any real estate marketing plan. Mainstay real estate videos range from intro videos about you and your business and testimonials from clients to, of course, listing videos. If you are looking for more opportunities to incorporate video into your marketing, then we have one […]
No real estate agent should ignore the power of referrals as a part of their lead marketing strategy. You work hard to get leads – why not take advantage of the connections you can get with the people you already know? Take a look at these statistics: 92 percent of people trust earned media, or […]
In our last post, we discussed why Facebook groups should be something you consider joining or starting as a real estate agent. We reached out to some real estate agents across the country to learn how they are using Facebook groups and how they have impacted their businesses. “Here in the Los Angeles area, there […]
Word of mouth and client referrals are no doubt still one of the top and longer-lasting sources for leads for real estate agents. According to a 2016 survey from Nielsen of more than 2,000 consumers, more than 80 percent relied on the recommendation of family and friends to make big decisions. Referral marketing is here […]
Spring is a busy time for real estate agents like you. No doubt you have multiple open houses scheduled every weekend for the next few months. Over the years, we’ve talked about the who, what, where, when and why of open houses. So, we thought, why not bring them together for your ultimate Spring Open […]
If you’ve read many of our posts on traditional marketing, then you’ve no doubt heard us mention Canva. We’ve been remiss not to talk in more detail about how exactly this online gem works! First, we’ll talk about the free version in this post, then we’ll talk about Canva for Work next time. What is Canva? […]
If you’re active on LinkedIn, you’ve probably come across a ton of recommended articles for you to read. Because LinkedIn is a platform for business, all articles are most well received when they have to do with anything pertaining to human capital, marketing, entrepreneurship and more. You might have passed on writing an article for […]
By: This is a guest post from Mark Swindell – Senior Account Manager XpressDocs So you’ve decided that direct mail should be a part of your real-estate marketing campaign, but is a simple postcard design really the best use of your marketing dollars? The answer is a resounding YES. First, consider the process by which […]
It’s no secret that the more tailored you can be to your audience with every communication, the better. So why are you sending everyone on your lead list the same exact real estate newsletters and postcards? Looks like you need to start farming like a pro! We’ve heard from a few real estate agents who target […]
School has started, and fall is finally here. With this time of year comes a slight slowdown in an interest to sell. However, now is a good time to prepare for potential spring listings. We’ve put together a comprehensive ebook “148 Ways to Prepare Your Home for Sale” to get your leads and clients thinking ahead – […]
Looking for some ideas on how to generate leads? We cover a ton of ideas from the high tech to low tech. Best of all? It's absolutely free, so download and enjoy!