A list of posts in our real estate Marketing category.

Do eFlyers for Real Estate Leads Work?

An eFlyer is simply a full-color flyer converted to a digital image. Many real estate agents use them because they are quick and easy visual ways to market yourself and your listings. eFlyers can enhance your company image with professional branding. They can elevate your reputation and increase your credibility. eFlyers are a great way to […]

Regina Brown Apr 23rd, 2015

Are Newspaper Ads For Real Estate Dead?

In the “olden times” before social media, the credibility of a real estate brokerage was determined by the size of their Sunday newspaper ads.  Did they have enough listings to fill the page?  If so, their phones would be ringing off the hook Monday morning, and their office would receive the most walk-in traffic that […]

Regina Brown Apr 21st, 2015

Real Estate Marketing: Floor Plans

Hooray!  You snagged that listing.  You wowed the sellers with your listing presentation, and they hired you on the spot. Now you’re the trusted professional and it’s time to implement your real estate marketing plan. Of course you are going to use professional listing photos to market the home, but you also promised them you […]

Regina Brown Apr 17th, 2015

My Friends Look At Zillow Before Ever Calling Me

This post was originally published as a guest post on Inman.com and is being republished here for our audience to discuss. Love them or hate them, Zillow is not going anywhere. Even with ListHub cutting off their feed to Zillow, their business will not suffer. In fact, it could probably make Zillow even more trustworthy […]

Home Value Leads Mar 31st, 2015

Establishing Your Brand – Bigger Isn’t Always Better

We’ve mentioned here and there about building your real estate brand as a real estate agent, but what does that really mean and how can that help you get more leads or sell more houses? A solid brand stands for something. It is the position that you take in your particular market that distinguishes you […]

Home Value Leads Mar 24th, 2015

Unique Real Estate Lead Ideas

The bounce-back from the recession has been a boon for many listing agents the past couple of years and is showing no signs of slowing. But more excited agents means more competition. So where are the fresh real estate leads? You just have to look for the opportunities where others may not have. Unpredictable but […]

Home Value Leads Feb 9th, 2015

Top Features that Every Real Estate Listing Website Should Have

Every real estate selling agent should have a website, but do you have the features that effectively gains your prospects’ trust, encourages buyers to get in touch and communicates everything about what you offer and how you do business? Is it easy to find information, navigate and use the tools you provide? If you’re not […]

Home Value Leads Feb 2nd, 2015

Taking American Real Estate Sales Global – Is It Easier Than It Sounds?

With the strength of the dollar, foreigners are less likely to purchase U.S. goods, including real estate, according to the National Association of Realtors. It’s a real estate trend that has had legs for a few years now that is slowing down, but that doesn’t mean you should be discouraged from making potential real estate […]

Home Value Leads Jan 29th, 2015

Are Real Estate Agents Charging a Flat Fee Crazy?

A number of real estate firms looking to turn the industry’s standard system of charging a commission on its head are charging flat fees instead. Sure, we’ve heard about those MLS listing only flat fee services, but this is something different. We are talking about companies and brokerages who offer full service real estate listings […]

Home Value Leads Jan 26th, 2015

ToolkitCMA Review

Residential real estate agents have many competitors and your biggest challenge can be standing out and making a great first impression. ToolKitCMA can help you by providing branded marketing proposals that you can create quickly and easily. We have completed a ToolkitCMA review to give you some of the pros and cons of the ToolkitCMA […]

Home Value Leads Sep 4th, 2014