You have enough to do in your real estate business without having to worry about social media. But as many of you know, platforms like Facebook and Instagram are essential to increasing your reach online to make solid offline connections later. So how do you manage your social media marketing? We have a guide and […]
A list of posts in our real estate Marketing category.
How to Use Instagram for Real Estate
You’ve already started to master Facebook, LinkedIn and even Twitter for your real estate business…and, now, Instagram? You bet! Your business is built a good portion on visuals, and no other platform is more dedicated to telling a story through pictures than Instagram. Check out our top tips to make it work for every real […]
How To Get Home Buyer Leads: Target Renters
The first thing that may come to mind when you think about real estate leads may not be renters. But if you think about the huge opportunity you have to transition apartment dwellers, for example, to homeowners, you might want to consider marketing to this group as part of your portfolio of potential home buyer […]
Do eFlyers for Real Estate Leads Work?
An eFlyer is simply a full-color flyer converted to a digital image. Many real estate agents use them because they are quick and easy visual ways to market yourself and your listings. eFlyers can enhance your company image with professional branding. They can elevate your reputation and increase your credibility. eFlyers are a great way to […]
Are Newspaper Ads For Real Estate Dead?
In the “olden times” before social media, the credibility of a real estate brokerage was determined by the size of their Sunday newspaper ads. Did they have enough listings to fill the page? If so, their phones would be ringing off the hook Monday morning, and their office would receive the most walk-in traffic that […]
Real Estate Marketing: Floor Plans
Hooray! You snagged that listing. You wowed the sellers with your listing presentation, and they hired you on the spot. Now you’re the trusted professional and it’s time to implement your real estate marketing plan. Of course you are going to use professional listing photos to market the home, but you also promised them you […]
My Friends Look At Zillow Before Ever Calling Me
This post was originally published as a guest post on Inman.com and is being republished here for our audience to discuss. Love them or hate them, Zillow is not going anywhere. Even with ListHub cutting off their feed to Zillow, their business will not suffer. In fact, it could probably make Zillow even more trustworthy […]
Establishing Your Brand – Bigger Isn’t Always Better
We’ve mentioned here and there about building your real estate brand as a real estate agent, but what does that really mean and how can that help you get more leads or sell more houses? A solid brand stands for something. It is the position that you take in your particular market that distinguishes you […]
Unique Real Estate Lead Ideas
The bounce-back from the recession has been a boon for many listing agents the past couple of years and is showing no signs of slowing. But more excited agents means more competition. So where are the fresh real estate leads? You just have to look for the opportunities where others may not have. Unpredictable but […]
Top Features that Every Real Estate Listing Website Should Have
Every real estate selling agent should have a website, but do you have the features that effectively gains your prospects’ trust, encourages buyers to get in touch and communicates everything about what you offer and how you do business? Is it easy to find information, navigate and use the tools you provide? If you’re not […]