A list of posts in our real estate Marketing category.

Taking American Real Estate Sales Global – Is It Easier Than It Sounds?

With the strength of the dollar, foreigners are less likely to purchase U.S. goods, including real estate, according to the National Association of Realtors. It’s a real estate trend that has had legs for a few years now that is slowing down, but that doesn’t mean you should be discouraged from making potential real estate […]

Home Value Leads Jan 29th, 2015

Are Real Estate Agents Charging a Flat Fee Crazy?

A number of real estate firms looking to turn the industry’s standard system of charging a commission on its head are charging flat fees instead. Sure, we’ve heard about those MLS listing only flat fee services, but this is something different. We are talking about companies and brokerages who offer full service real estate listings […]

Home Value Leads Jan 26th, 2015

ToolkitCMA Review

Residential real estate agents have many competitors and your biggest challenge can be standing out and making a great first impression. ToolKitCMA can help you by providing branded marketing proposals that you can create quickly and easily. We have completed a ToolkitCMA review to give you some of the pros and cons of the ToolkitCMA […]

Home Value Leads Sep 4th, 2014

Best Online Training For Real Estate

Real estate is a field where the best professionals need to constantly learn about their craft. The advent of the Internet means that real estate agents can very easily receive online training they need without having to devote time to traveling to a physical classroom. There are a few prominent websites that provide online training for […]

Home Value Leads Aug 27th, 2014

Real Estate Realtor Property Resource (RPR) Review

Realtors Property Resource® (RPR) is a nationwide property database offered from NAR and is intended to provide Realtors with innovative technology tools as well as advanced features that are needed to deliver to your clientele and potential customers, valuable analytics and reports. RPR delivers access to datasets on nearly 150 million properties nationally, allowing you […]

Home Value Leads Aug 18th, 2014

Best Practices For Building A Real Estate Marketing Program

Having a strong real estate marketing program is very important for real estate agents. Realtors who do not market themselves properly will not be able to bring in a sufficient number of new customers, which will cause their income to dry up. If you are interested in best practices for building a marketing program for […]

Home Value Leads Aug 6th, 2014

SEO vs PPC For Real Estate Lead Generation

I’ve been on the internet for a long time. During the past 4 years a large percentage of my lead generation was done through one of my many websites and nearly all of it has been organically generated. You may be asking what “organically generated” means and you may not even fully understand the difference […]

Home Value Leads Feb 24th, 2014

Real Estate Lead Follow Up: If At First You Don’t Succeed…

Real estate follow-up is not a sprint, it is a marathon. Learning how to get seller leads is great, but if you don’t follow up with them, you aren’t going to close many at all. I know this from experience. I used to do a great job generating leads for myself. In fact, I had […]

Home Value Leads Nov 5th, 2013

Happy Grasshopper Review: Real Estate Email Marketing Revamped

A couple of weeks ago, we talked about how Home Value Leads worked together with Happy Grasshopper’s “Position Me”. Some of you have asked for more information about Happy Grasshopper, so I thought I would share my Happy Grasshopper review. A while back I was fortunate enough to attend Xplode Conference in Dallas. One of […]

Home Value Leads Oct 23rd, 2013

Best Time To Post To Social Media?

Your on Facebook, Twitter, LinkedIn, Google Plus, Tumbler… but when is the best time to post? Do you notice different levels of engagement based on when you publish an article or share a link? According to Bit.ly, there is a big difference. Bit.ly is a very popular link shortener that is used all over the […]

Home Value Leads Oct 17th, 2013