Once your buyers have closed on their house, the question is to gift or not to gift — and if so, what to give? Plenty of real estate agents feel that a closing gift is not necessary because their gift is providing their best and most professional service (after all, we don’t expect gifts from […]
A list of posts in our real estate Marketing category.
How to Use Squeeze Pages for Real Estate Leads
The phrase “squeeze page” doesn’t sound like it would be something that a real estate agent could use in his or her marketing toolkit. However, if you want more seller leads and to get real estate leads from email addresses, then it is an absolute must! What is a Squeeze Page? You’ve seen squeeze pages […]
Inspiration: 5 Best Real Estate Instagram Accounts for to Follow
Looking for some fresh new talent for your real estate Instagram feed? These five personalities will have you inspired and ready to work in no time. Snapshots from personal life collide with those from real estate careers to form five of the best Instagram accounts for real estate agents to follow. From coastal Maine to […]
Applying the 80-20 Rule in Real Estate
Have you heard of the Pareto principle? You may know it better as the “80/20” rule. Simply put, the Pareto principle is a distribution philosophy named after Italian economist Vilfredo Pareto who famously noted at the turn of the 20th century that 80 percent of the land in Italy was owned by 20 percent of […]
Unique Real Estate Guest Blogger Ideas
Content is still king (or queen!), according to many marketers. What does that mean? Basically, content on any medium that you touch with your business online is great for SEO, attracts a fresh and interested audience, encourages engagement with your brand, increases traffic and adds value to what you already offer clients. Need we say […]
Best Instagram Hashtags for Realtors
What exactly is the goal with any Instagram hashtag you use? In a word, it’s engagement. Hashtags help people discover the content you post. The more you use, the more engagement you will get. The rules have changed over the years in terms of best practices. When you use an Instagram hashtag for your real […]
Google My (Real Estate) Business
How many times a day or week do you use Google? Yeah, that’s what we thought. The country’s number one search engine not only provides the information we want but has also created such a culture that it is a verb. It’s no wonder we create websites and play by the rules that Google has […]
Make Your Real Estate Postcards Stand Out
Every real estate agent has at one time employed the use of real estate postcards to help market his or her business. With all of the technology and virtuality at your disposal, postcards may seem too old school to include in your marketing arsenal. But a closer look reveals that a little creativity will help […]
Email Signature Tips for Real Estate Agents
Marketing 101 since the advent of email has dictated how to put together an effective email message. You probably pour many hours into your email newsletters and email drip campaigns. However, one of the most missed opportunities with email is ever present and super easy to use – your email signature. Email Signature Basics We […]
Create Real Estate Infographics Clients Love
Most of us are visual people. We like to “see” a story or consume data in graphical ways that are appealing and easy to digest. That’s probably why infographics have become a popular medium for sharing information in recent years. Infographics are a growing, popular way to understand real estate information, too. Whether you are sharing […]
