Best Practices For Building A Real Estate Marketing Program

Home Value Leads | August 6, 2014 | Marketing, Resources for Real Estate Leads & Referrals

Having a strong real estate marketing program is very important for real estate agents. Realtors who do not market themselves properly will not be able to bring in a sufficient number of new customers, which will cause their income to dry up. If you are interested in best practices for building a marketing program for realtors, there are several factors to be mindful of as you create your plan for marketing.

Taking Your Marketing Digital

If you want to maximize your success as a realtor, you cannot afford to ignore the web and all of the opportunities that it presents for real estate. Statistics from The National Association of Realtors show that 40% of homebuyers come from the Internet and 88% of homebuyers use the Internet as a source of information during a property search. Many of the best practices for building a marketing program for realtors involve taking your marketing online. You should have a good website in place that is easy to navigate and contains helpful content that your visitors are interested in. Don’t forget about social media networks like Facebook and LinkedIn; these sites can be a great resource for improving your real estate marketing program.

Increase Your Interaction

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A big part of your real estate marketing program should involve interacting with people who may eventually become your clients. Even if the people that you talk with do not end up becoming clients, it is still great practice for the future. Make sure that you interact with prospects in several ways; social media posts, email newsletters, and in-person conversations are all important avenues. Don’t forget to pick up the phone and make some phone calls! Attending industry events is a great way to get in touch with more people who might need real estate services.

Get Involved With Your Community

As a real estate agent you most likely live where you work. Involving yourself in the community is one of the best practices for building a marketing program for realtors. Consider joining a community group such as a volunteer organization or an association of business professionals that all operate in your location. Getting involved in your area is a win-win situation; it will make you more visible to potential prospects, and allow you to help out people in your area in need.

Help People

It is true that you have probably spent countless hours reading, planning, and tweaking your real estate marketing program. There is nothing wrong with immersing yourself in your own real estate work, but you also have to make sure that you can look beyond yourself and think about other people. Marketing yourself as a good person is just as important as marketing your business. As a realtor, your goal is to help your clients realize their dreams of buying or selling a home. You can also help others accomplish their goals. Not only will you get tremendous satisfaction from being able to help others meet their goals, they will be happy to return the favor and help you find success with your marketing program.

In the modern world, real estate marketing can be a complex undertaking. Follow these best practices for building a marketing program for realtors and you will be on your way to achieving the kind of real estate lead generation success required to sustain a healthy business.

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