ToolkitCMA Review

Home Value Leads | September 4, 2014 | Marketing

Residential real estate agents have many competitors and your biggest challenge can be standing out and making a great first impression. ToolKitCMA can help you by providing branded marketing proposals that you can create quickly and easily. We have completed a ToolkitCMA review to give you some of the pros and cons of the ToolkitCMA Software so you can decide if it would fit well in your business.

ToolkitCMA Review: Benefits

Being able to produce a professional looking CMA can give you an advantage over the generic CMAs that many agents simply print off from their MLS. Let’s review the ToolkitCMA benefits:

Easy to Use

Real estate practitioners who are comfortable with computers find this product easy to use. It automatically creates resumes, references, photos and agent contact information to present on property flyers and presentations.

Over 70 Property Flyer Templates

Using this product, you can retrieve information from the MLS or enter it manually. Additionally, QR coding options are available for usage with flyers. The flyer creation process becomes simple with ToolKitCMA.

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Readily Available Support

Support comes as part of your subscription fee. If problems arise, you have access to 24/7 friendly and knowledgeable support that can assist you. ToolKitCMA puts a variety of resources at your fingertips such as webinars and a detailed knowledge base. The advantage of these resources is that there are no time limits or additional fees. When you need help, you will have access to it at a moment’s notice.


The advantage of this product is that the presentation will be saved at the secured Realty Tools’ Cloud-servers. When the user begins a presentation or property flyer from one location, they will have the option of completing it from another. Additionally, program updates are included with the subscription fee and come automatically.

ToolkitCMA Review: Negatives

ToolKit CMA was one of the first online CMA applications. Unfortunately, that means that the functionality and user interface are a bit dated. Along with a dated user interface, also comes a bit of a clunky design for MLS integration as well as having to specify if you want a presentation for tablet versus desktop.

If you invest time, money and energy into clients, you want something that will help you to close the deal quickly. This ToolKitCMA review reveals how ToolKitCMA can help to enhance your real estate company, but still has a few shortcomings as well. Test it out and decide for yourself!

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Home Value Leads

Home Value Leads offers optimized lead generation for real estate agents using lead capture websites to grow home listing pipelines. We continually test all aspects of our lead websites to ensure high conversion rates at the lowest cost per lead. New features are added regularly to enhance the experience of potential sellers and listing agents.