Get More Leads with Halloween-Themed Marketing

Renae Virata | October 26, 2015 | Best Practices, Marketing

Halloween Idea for Real EstateHalloween is just around the corner, and what better way to connect with real estate leads than by sending a nice reminder that aligns with the holiday!

Here are a number of ways that you can send a little cheer and a few strategic reminders without breaking the bank.

Halloween Postcard

You’ve been sending postcards to your farming area on a regular basis, haven’t you? Why not include a tips list to engage leads about how to fix up their home to sell? A simple message that states, “Don’t Scare Away Buyers: Easy Tips to Fix Up Your Home for Sale” is a great way to send useful information while also keeping top of mind with potential sellers in a fun way. Tips can include:

  • Repair all windows, walls and doors.
  • Add a fresh coat of paint in a neutral color.
  • Ensure landscaping is updated and fresh.
  • Fix any cracks in the path leading up to the front door or the driveway.

A nice photo of pumpkins on the front (you can easily purchase a stock photo for just $1 on with orange and black writing with your statement on the front and your tips on the back with your contact information and photo is all you need.

Learn how to get seller leads with our home valuation landing pages

Halloween Decoration Contest

Send out a newsletter and post on your Facebook page a Halloween decorating contest in your area. Provide tips on some ideas and include rules on what you are looking for and how homes will be judged. Include a cool prize like a sign on their lawn the day of Halloween (you can end the contest the day before). This is a great opportunity to create content on your Facebook page and your website with photos of entrants and, of course, the winning house. It may not have much to do about selling or buying, but being involved in then neighborhood in a lighthearted way will certainly go a long way with letting people in the area know who you are and that you are a part of the community.

Host a Halloween Party

You can host a simple Halloween party at an open house in your neighborhood (luckily, Halloween falls on a Saturday this year) and invite trick-or-treaters and their families to “pre-party” at the house. Don’t forget to include information about the house and to provide refreshments like Halloween-themed cookies, pumpkin cider and other yummy treats. It’s a great way to meet people in person and, again, engage them in a fun and personable way. Don’t forget to advertise on Facebook, through newsletters and even dropping off cards on doors. Signage is key to let everyone know that they are welcome to the event.

Personal Pumpkins

You can purchase inexpensive mini-pumpkins at your local grocery store or nursery and include a personal note with Happy Halloween wishes. The note can also include tips for safe trick-or-treating as well as a similar note as the postcard above. Hand deliver these on everyone’s doorstep. They’ll find a happy surprise when they open the door, and you’ll be sure to have left a lasting impression.

Aligning your real estate business with any holiday is a wonderful way to show prospective clients your personality, your commitment and feed off of the spirit and fun of the season. Repeat for Thanksgiving, the winter holidays and New Year’s, and you’ll likely attract a number of leads come spring when people are ready to sell.

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Renae Virata