Holidays are one of the best times for real estate agents to generate more clients for their business.
This is contrary to the belief that the holidays can be a tough period. In fact, there are plenty of marketing ideas that are relevant to the holiday season.
This guide will lay out some of those ideas to generate real estate seller leads for the rest of 2020 and beyond.
Thanksgiving Real Estate Marketing Tips 2020
This holiday is rather slow, coming out of the more active summer months. But Thanksgiving is still an opportunity for agents to implement new strategies.
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Read below for some great marketing ideas. You can send out thanksgiving cards:
Make sure to include your open house dates and contact details as a way to market your business.
You can also personally sign thanksgiving postcards. Make an impression by evoking laughter with a thanksgiving meme or two!
Throw a Thanksgiving Open House dinner
You could invite your clients over for lunch or dinner or a themed party. The social media buzz generated from guests posting about their attendance would really extend your reach.
People love to share on Facebook. If you want to know more about maximizing this platform, you can read more about Facebook marketing for real estate agents. In any case, open house events serve as effective thanksgiving strategy.
Ensure a clean and attractive exterior of display homes
Autumn is known for bright, colorful leaves falling from trees. However, these leaves also make front yards appear untidy.
Make sure to clean out gutters and tend to the front yard so that you make that good first impression.
Personally deliver Thanksgiving gifts
This will really make you stand out from the other realtors. Go that extra mile to deliver a Thanksgiving gift in person.
This can be something as simple as a pumpkin pie, an edible arrangement, or a small gift basket of fall treats.
This is a wonderful way to engage your clients and inspire them to talk about you to their family and friends, which is effectively good lead generation.
Real Estate Christmas Ideas 2020
One of the standout holidays is Christmas. It’s a magical time for you to market your business. Other realtors know this and are ramping up their marketing efforts.
However, you can still formulate unique and targeted marketing ideas to get your brand noticed.
Some of the strategies include:
Engaging in the local Community
While other agents go the social media route, you can use the direct approach to market your business. Engage with the communities you serve by sponsoring Christmas events.
You can also send out Christmas cards with memes to get your name out there.
Christmas Calendar Giveaways
These can be held on visual platforms like Instagram. You can give away something of value every day and conclude with a grand prize on the final day. A second option is to run unique daily giveaways.
Lastly, you can run a campaign where you give a prize on the final day. You can incorporate related sayings for Christmas with the giveaways.
Run a renovation contest
These can be targeted to your existing or prospective clients. Everyone loves the before and after pictures of renovations.
A posting frenzy on your social media business pages is a great way to increase awareness of your brand.
Host a Fun Event
From a party honoring your clients to a little neighborhood social gathering, there is an endless list of fun events you can put together.
You can also keep it online and host video tours for your properties instead.
St. Patrick’s Day Real Estate Agent Tips
There are a number of St. Patrick’s day ideas you can implement to get more business during this holiday.
As an agent, you can take advantage of this Irish heritage holiday in a few, easy ways.
Real Estate Postcards
Send out funny postcards to endear yourself to your present and prospective clients. Another St. Patrick’s Day idea is to incorporate funny slogans or funny sayings in both emails and postcards.
A few phrases that you can use to make the connection between your services and these themes include:
“Don’t trust luck in the market to sell your home”
“Let me find your pot of gold at the end of the rainbow”
“It’s your lucky day to find the home of your dream”
Family-Friendly St. Patrick’s Day Open House
You can organize an open house with a St. Patrick’s theme and make it an engaging event where families can take part.
Gold coins in a pot for children, green balloons out front, and some four-leaf clover-shaped cookies are easy to throw together and enjoyable for all.
Attract the attention of buyers and sellers with bright green theme colors.
Posting Fun St. Patrick’s Day Facts on Social Media
You can use catchy St. Patrick’s Day phrases, or inspiring St. Patrick’s Day quotes to keep your message engaging and relevant to your audience.
You can even take it further and blog about any events you have.
Memorial Day Weekend Real Estate
Most people think of the holidays as joyful. However, Memorial Day honors those who gave their lives in military service to our country.
So be sure to keep your Memorial Day weekend ideas promotions that revolve more around summer as far in advance as reasonably possible.
Be sure to give full respect to the solemnity of the day in all your messaging. Here are some marketing ideas for Memorial Day:
Memorial Day BBQ Open House
You can host an open house with a barbecue. Send out email blasts notifying your leads and client list two weeks in advance and have them RSVP by a few days before the open house.
There are many more open house ideas you can implement.
Memorial Day Real Estate Postcards
Postcards are still a great way to get in front of potential clients and to garner leads. Your Memorial Day postcard should be patriotic.
Do you have a great shot of a street that you took in previous years where flags lined the street? If so, add small text at the bottom right to let them know that this is a local photo that you took.
It gives your postcard a more personable feel.
Labor Day Real Estate Marketing
It’s the Monday that everyone looks forward to at the end of the summer. While your neighbors are taking a day off to rest, why not become the go-to labor day realtor.
Take advantage of everyone’s availability. Here are 3 ways you can make this holiday work for you.
Labor Day Open House
Most people are in town during labor day, so an open house event remains a good addition to your labor day strategy. Create a relaxed atmosphere at a property with a backyard pool and outdoor grilling area.
Keep food simple with hamburgers or hot dogs and make sure the air conditioning is turned up for those taking a tour inside.
The more “homey” you can make your open house, the better visitors can imagine themselves in the space.
Partner with Local Businesses
No doubt businesses in the areas around some of your listings will be helping their patrons celebrate Labor Day.
Why not get in on the fun and join them? Be sure to have business cards with labor day business greetings included.
You can also share collateral on recent properties.
You might also provide goody bags with participating business’s swag and collateral for guests to take home.
Participate in a Local Charity Fundraiser
Join in on local events because sometimes they turn out to be fun activities that attract clients. Shoot labor day email marketing messages out to your email list so they can be a part of it too.
So there you have it: lots of holiday ideas to keep you busy this season. Also, you can make strategic adjustments to all the above tips during this pandemic period. For example, you could do virtual home staging instead of open house events.
You could also rely more on Facebook marketing for agents and real estate SEO.
Eventually, we will come out stronger out of this pandemic and the marketing landscape will stabilize.
There is never an inappropriate time to market your agency. The key is to formulate a strategy that works. The tips in this article will work for 2020 and the years to come.
So go ahead and celebrate the holidays with the local community, all while growing your business at the same time.