50 Best Real Estate SEO Keywords & Essential SEO Tools in 2024

Rita Akekelwa | August 30, 2023 | Search Engine Optimization For Real Estate

Hands doing a search using a cellphone there's a macbook and ipad on the tableImage by Freepik

Quick links to content:

  1. Intro
  2. Most searched keywords for real estate:
  3. 50 Best Real Estate SEO Keywords
  4. 8 Best keyword research tools for real estate:
  5. How to choose the right SEO keywords for Real Estate


With an astounding 80% of local searches converting leads into clients having your local business with a presence online can generate sales, according to Local SEO Statistics made by webfx.com. The Internet has emerged as an invaluable resource for customers looking for local businesses in the modern era.

What’s even more intriguing is that nearly a third of consumers (29%) search for local businesses at least once weekly.

This reliance on online resources emphasizes how important it is for businesses to have a solid online presence to reach their target market effectively.

This comprehensive guide will examine the top 50 real estate SEO terms popular in 2024.

Learn how to get seller leads with our home valuation landing pages

By the end of this guide, you will have the information and resources necessary to prepare your website for search engine optimization and draw potential customers to your real estate company. For more comprehensive insights, we highly recommend reading the following blog posts:

Most searched keywords for real estate

Identifying top real estate keywords are essential to the profitability of real estate businesses with online visibility. Knowing what the most searched keywords for real estate are is critical for your business website’s online ranking.

When identifying the best real estate keywords to use, it’s crucial to consider the latest real estate SEO trends. The keyword “best real estate service providers” is an example. Also, consider the specific needs of your target market.

How to Use Keywords Effectively

To maximize the impact of real estate keywords, consider the following strategies:

1. Content Optimization

To increase search engine visibility, logically incorporate the chosen keywords into the content of your website, including blog posts, property descriptions, and service pages.

2. Location-Specific Landing Pages

Develop unique landing pages for each location you serve, optimizing them with pertinent keywords to respond to local searches.

3. Property-Specific Pages

To draw buyers looking for specialized options, create pages devoted to particular property types, such as mansions, beach houses, or commercial structures.

4. Real Estate Agent Pages

Optimize your “About Me” and “Contact” pages with relevant keywords to appeal to potential clients searching for real estate agents in their area.

After learning how to use keywords effectively, you should know how to use Google Ads Keyword Planner. Google Ads Keyword Planner (owned by Google) is a powerful tool for any business looking to refine its online presence related to the real estate industry.

It is a necessary tool for SEO professionals. It provides insights into the search volume and level of competition for keywords, guiding the development of SEO strategies.

Websites can rank higher in search results by optimizing content with high-demand keywords, increasing visibility, and resulting in more traffic and conversions.

50 Best Real Estate SEO Keywords

Here’s a breakdown of these data points used in the table with data from Google Ads:

  • Keyword – This refers to the words or phrases that users may type into Google Search and on which advertisers may bid. A website’s search engine ranking can improve using the right keywords.
  • Average Monthly Searches – This estimates the typical monthly volume of searches made in Google for a particular keyword. The target market values can be determined by determining how frequently a keyword is searched monthly.
  • Competition – This is a rating of the level of ad placement competition for a specific keyword. There are three levels of competition: Low, Medium, and High (we will concentrate on Medium & High keywords).
  • Competition (indexed value) – This is a numerical indicator of the degree of keyword competition. The index value ranges from 0-100, with a higher number indicating greater competition, which suggests that these keywords are likely to have higher conversion rates.
Keyword Avg. monthly searches Competition Competition (indexed value)
realtors near me 500000 High 82
real estate agents near me 50000 High 81
mansions for sale 50000 High 100
cheap houses for sale 50000 High 76
cheap houses for sale near me 50000 High 74
commercial buildings for sale 50000 High 79
real estate brokers near me 50000 High 75
realtor agents 50000 High 71
cheap homes for sale 5000 High 93
ranch homes for sale near me 5000 High 97
best real estate agent near me 5000 High 81
big houses for sale 5000 High 100
country homes for sale near me 5000 High 70
beach houses for sale 5000 High 68
cheap homes for sale near me 5000 High 73
country homes for sale 5000 High 69
best realtor near me 5000 High 79
real estate agent website 5000 High 75
off grid homes for sale 5000 High 93
commercial buildings for sale near me 5000 High 76
realtor listings 5000 High 70
modern homes for sale 5000 High 100
local realtors 5000 High 82
ranch homes for sale 5000 High 100
property agents near me 500 High 68
estate agent near me 500 High 83
homes for sale near me 500000 Medium 43
homes for sale 500000 Medium 47
land for sale near me 500000 Medium 44
land for sale 500000 Medium 45
commercial property for sale 500000 Medium 46
real estate agent 500000 Medium 35
multi-family homes for sale 50000 Medium 50
real estate broker 50000 Medium 48
buy house 50000 Medium 53
commercial real estate for sale 50000 Medium 46
real estate companies 50000 Medium 50
new homes for sale near me 50000 Medium 60
cheap land for sale 50000 Medium 60
commercial property for sale near me 50000 Medium 35
cheap land for sale near me 50000 Medium 57
real estate for sale near me 50000 Medium 57
new homes for sale 50000 Medium 40
real estate companies near me 50000 Medium 56
real estate website 50000 Medium 41
wholesaling real estate 50000 Medium 37
lake houses for sale 50000 Medium 34
buy home 50000 Medium 34
realty companies near me 50000 Medium 48

Data extracted from Google Ads Keyword Planner

In the following section, we will introduce you to crucial keyword research tools to strengthen your real estate SEO strategy.

8 Best keyword research tools for real estate

Keyword research tools are essential for discovering new real estate SEO keywords, allowing real estate agents to improve their digital presence and effectively optimize their content.

Below are tools you must know because they are invaluable in formulating keyword strategies that resonate with potential clients and drive more organic traffic to your website.

1. Google Ads Keyword Planner

As a widely-used free keyword tool, the Google Keyword Planner tool provides valuable data on keywords for real estate, including search volume and competition.

2. WordStream

Wordstream’s free keyword tool offers an impressive keyword suggestion feature, enabling real estate agents to discover relevant real estate keywords related to their niche. Users can access a plethora of keyword ideas for their content optimization by simply entering a primary keyword.

3. Answer the Public

Answer The Public utilizes its unique search cloud feature to provide real estate agents with an interactive visualization of keyword questions and phrases related to their search terms. It aids in identifying long-tail keywords and specific queries used by potential clients when searching for real estate services.

Google Trends is a valuable tool for real estate agents seeking time-tied popularity data for specific keywords. Agents can craft content that aligns with current market interests by analyzing the search trends of the most searched real estate keywords over time.

5. Keyword Finder

User-friendly and efficient, Keyword Finder aids real estate agents in finding profitable long-tail keywords to incorporate into their content. This tool assists in identifying the best real estate keywords with low competition but high traffic potential.

6. KeywordTool.io

Keyword.io stands out with its extensive list of long-tail keyword suggestions, enabling real estate agents to discover niche keywords that cater to their target audience’s needs.

7. Semrush (free version)

SEMrush offers a robust set of tools for keyword research, including the free version. Real estate agents can use its extensive data and competitive analysis to identify high-impact real estate SEO keywords and improve their content optimization efforts.

8. Ahrefs (paid)

Ahrefs is a premium keyword research tool that provides real estate agents with advanced insights into keyword competitiveness, search volume, and organic traffic potential.

How to Choose the Right SEO Keywords for Real Estate

Choosing the right SEO keywords for the real estate market is paramount to the success of a real estate website.

By choosing the right SEO keywords, real estate agents can significantly improve their online visibility, reach, and engagement with potential clients.

In the competitive landscape of real estate, standing out from the crowd is critical to success. Targeted SEO allows real estate websites to rank higher in search engine results for specific keywords relevant to their services.

When potential clients search for real estate-related queries, websites that are optimized with the right keywords are more likely to appear in their search results.

This increased visibility attracts more visitors and ensures that the traffic received is relevant and interested in the services offered.

To assess the viability of SEO keywords, understanding the concept of ‘Keyword Difficulty’ is vital. Keyword Difficulty refers to how challenging it would be to rank for a specific keyword based on factors such as content quality and backlinks.

Tools like SEMrush and Ahrefs offer a ‘Keyword Difficulty Score,’ helping real estate agents gauge the level of competition for a particular keyword. These tools help you choose the best keywords for SEO.

To achieve quicker wins, it is recommended to target keywords with the lowest difficulty score when selecting real estate SEO keywords, as they are generally easier to rank for and provide a more straightforward path to improved visibility.

Another aspect of effective keyword selection is incorporating ‘Long Tail Keywords.’ These are specific, less common phrases that searchers use when looking for particular services or properties.

While long-tail keywords may attract fewer searches individually, they often have less competition.

Targeting these less competitive keywords can yield better results and attract a more targeted audience, making them a valuable addition to real estate SEO strategies.

Furthermore, given the inherently local nature of the real estate business, ‘Local Keyword Research’ is of utmost importance. Real estate agents must tailor their SEO strategies to their specific markets.

This involves incorporating location-based keywords and terms relevant to the local area alongside broader industry terms.

For example, instead of only focusing on generic terms like “real estate agent,” agents should include location-specific keywords like “real estate agent in [city name].”

This localization approach ensures that the website connects with potential clients searching for real estate services in the agent’s target area.

We hope you see the value in choosing the appropriate keywords to improve online visibility. In addition to using the right keywords, other tools can help with your lead-generation efforts.

Home Value Leads is a game-changer in generating valuable leads that move you from break-even to a high profitability rate through their CRM software features and many other tools, making them the first standalone seller lead capture page.

Try them out today to see the benefits to your bottom line.

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Rita Akekelwa

Rita is a professional real estate and finance writer who has built up a multi-disciplinary portfolio over the years. She has over ten years of writing experience, focusing on the U.S and Australian markets. Her topics have ranged from credit scores to home loans, mortgage redraws, and refinancing. She has a natural ability to dig deep into her subjects, crafting the highest quality informative texts.