If you are a Real Estate Agent, connecting with ideal prospects is essential for your business to succeed. At times, the process of looking for real estate leads can be overwhelming. The real estate business is no doubt competitive. Traditionally, real estate agents used to door knock for new business. Either that or buying lists […]
In this day and age, successful real estate agents use Google Ads (formerly Google AdWords) to generate both buyer and seller leads. Don’t get us wrong. Nothing beats face-to-face sales. This is especially true for real estate agents. Unlike some other salespeople, agents that market commercial property and residential homes must gain ultimate trust. Families […]
Real estate agents know that to generate seller leads they must show the clearest and most flattering pictures of homes they can. Most real estate agents take photos with their smartphones. They then upload those photos to their websites. Potential home sellers see the photos, are impressed, and ask for a listing presentation. The process […]
Using Facebook for real estate lead generation can yield great results, when used correctly. Although LinkedIn, Instagram, and, maybe, even Snap and Twitter are necessary for real estate agents to join, none of those social media sites are as effective at generating leads as the once and future king, Facebook. Derided as the site your […]
Once your buyers have closed on their house, the question is to gift or not to gift — and if so, what to give? Plenty of real estate agents feel that a closing gift is not necessary because their gift is providing their best and most professional service (after all, we don’t expect gifts from […]
The phrase “squeeze page” doesn’t sound like it would be something that a real estate agent could use in his or her marketing toolkit. However, if you want more seller leads and to get real estate leads from email addresses, then it is an absolute must! What is a Squeeze Page? You’ve seen squeeze pages […]
Looking for some fresh new talent for your real estate Instagram feed? These five personalities will have you inspired and ready to work in no time. Snapshots from personal life collide with those from real estate careers to form five of the best Instagram accounts for real estate agents to follow. From coastal Maine to […]
Have you heard of the Pareto principle? You may know it better as the “80/20” rule. Simply put, the Pareto principle is a distribution philosophy named after Italian economist Vilfredo Pareto who famously noted at the turn of the 20th century that 80 percent of the land in Italy was owned by 20 percent of […]
Content is still king (or queen!), according to many marketers. What does that mean? Basically, content on any medium that you touch with your business online is great for SEO, attracts a fresh and interested audience, encourages engagement with your brand, increases traffic and adds value to what you already offer clients. Need we say […]
What exactly is the goal with any Instagram hashtag you use? In a word, it’s engagement. Hashtags help people discover the content you post. The more you use, the more engagement you will get. The rules have changed over the years in terms of best practices. When you use an Instagram hashtag for your real […]
Looking for some ideas on how to generate leads? We cover a ton of ideas from the high tech to low tech. Best of all? It's absolutely free, so download and enjoy!