A list of posts in our real estate Best Practices Marketing category.

Applying the 80-20 Rule in Real Estate

Have you heard of the Pareto principle? You may know it better as the “80/20” rule. Simply put, the Pareto principle is a distribution philosophy named after Italian economist Vilfredo Pareto who famously noted at the turn of the 20th century that 80 percent of the land in Italy was owned by 20 percent of […]

Renae Jan 4th, 2018

Blogging Tips for Real Estate Agents

It’s no secret that blogging is a surefire way to attract people to your real estate website. Content is still a major factor when it comes to growing your online presence. Why else would should you consider having a blog as part of your marketing strategy? For one, a blog post is an easy and […]

Renae Jan 2nd, 2018

New Year’s Marketing Ideas for Agents

The holiday season is nearly over, and the new year is about to begin. As a real estate agent, you hopefully have had some windfalls in listings or showings. Even if you haven’t, it’s still an opportune time to make smart marketing moves for your real estate business. New Year’s marketing has so many facets. […]

Renae Dec 20th, 2017

Unique January Holidays for Agents to Promote

It’s a new month and a new year! The past few months have already brought so many different celebrations. As always, National Day Calendar has a host of other unique holidays this January that you can share with your different marketing audiences. Bring some lightheartedness to their day or introduce you and your business in […]

Renae Dec 8th, 2017

Holiday Real Estate Marketing Ideas

Christmas is just around the corner, and it’s a great time to come up with a themed marketing plan for your real estate business. This time of year is usually a bit slower for many agents, so focusing on unique holiday promotion should do just the trick. When it comes to the winter holiday, you […]

Renae Nov 29th, 2017

Create Beautiful Listing Documents

Before your selling client makes a decision to list their house for sale with you, they need a few specific documents that you can provide. These documents help set expectations with your client of how much they can realistically sell their house for, help them understand the current local market and give them an idea […]

Renae Nov 27th, 2017

Unique Real Estate Guest Blogger Ideas

Content is still king (or queen!), according to many marketers. What does that mean? Basically, content on any medium that you touch with your business online is great for SEO, attracts a fresh and interested audience, encourages engagement with your brand, increases traffic and adds value to what you already offer clients. Need we say […]

Renae Nov 24th, 2017

Get Ready to List Properties on Facebook’s Marketplace

If you’re an avid user of Facebook, then you’ve no doubt come across its Marketplace feature. Marketplace is in essence, the Craiglist-esque portion of Facebook where buyers and sellers meet. A variety of items are bought and sold on Marketplace, from household items to cars and more. According to Facebook, Marketplace has already been a […]

Renae Nov 20th, 2017

Pinterest for Real Estate Agents

As a real estate agent, you may be more interested in social media platforms like Facebook, Instagram and even Twitter. But if you’d like to reach a strong demographic of women and a growing number of men, then you should definitely consider Pinterest! What is Pinterest? Pinterest is a social media platform that lets users […]

Renae Nov 15th, 2017

Instagram Hashtag Guide for Agents

What exactly is the goal with any Instagram hashtag you use? In a word, it’s engagement. Hashtags help people discover the content you post. The more you use, the more engagement you will get. The rules have changed over the years in terms of best practices. When you use an Instagram hashtag for your real […]

Renae Nov 13th, 2017