A list of posts in our real estate Marketing category.

Traditional Marketing Strategy Roundup

Traditional marketing should not be pushed to the sidelines to make room for digital marketing. In fact, as a real estate agent, you should focus on how to streamline it and make it better. We’ve put together our list of posts this year dedicated to traditional marketing all here in one place. Which ones will […]

Renae Mar 19th, 2018

Real Estate Listing Video Tips from the Pros

Are you still on the fence about creating real estate videos? We hope not! We asked some of the most successful real estate agents around the country to share with us the do’s and don’ts that they have experienced in incorporating video into their listings. Liane Jamason, Broker Associate | Jamason Realty Group “I have […]

Renae Mar 5th, 2018

Be a Media Real Estate Resource

As a real estate agent, you no doubt have a wealth of information to share. Day and day out, you are in the trenches, working with clients, enacting the latest processes and putting into play trends in the industry to help your clients buy and sell their homes. You could share this information on your […]

Renae Feb 27th, 2018

How to “Squeeze” Real Estate Leads’ Emails

The phrase “squeeze page” doesn’t sound like it would be something that a real estate agent could use in his or her marketing toolkit. However, if you want more leads and to get leads from email addresses, then it is an absolute must! What is a Squeeze Page? You’ve seen squeeze pages but probably just […]

Renae Feb 22nd, 2018

Create a Neighborhood Video to Attract Leads

Listings are not an island in and of themselves. Houses on the market, of course, exist in the context of a neighborhood, an area filled with places to eat, things to do and highlights to see. So why should you, as a real estate agent, only focus on attracting leads with a plain old listing? […]

Renae Feb 20th, 2018

How to Build a Real Estate Email List with Free Offers

Everybody likes getting something for free. Go all the way back to your days in school. Whenever there was an event or an initiative of some sort, you could always count on giveaways like tchotchkes and free food to draw a crowd. Building an email list is no different. Instead of providing collectibles or eats, […]

Renae Feb 15th, 2018

How Agents Can Become Local Thought Leaders

Does the term “thought leader” conjure up images of political pundits or experts sitting on the upper echelons of higher education? Well, strike that image from your mind, because, YOU as an agent can be a thought leader in your own right, too! By definition, a thought leader is someone who has a view that […]

Renae Feb 13th, 2018

The Benefits of Drone Videos & Aerial Photography for Real Estate Listings

The real estate industry has really benefited from technology over the past couple of years. Every year, new camera technology comes to the market that allows for higher quality photos, with cheaper, yet more powerful cameras. Statistics show that over 90% of all homebuyers begin their search online. If you visit Realtor.com or any real […]

Christopher Jesuele

Christopher Jesuele Feb 12th, 2018

Inspiration: 5 Best Instagram Accounts for Real Estate Agents to Follow

Looking for some fresh new talent for your real estate Instagram feed? These five personalities will have you inspired and ready to work in no time. Snapshots from personal life collide with those from real estate careers to form five of the best Instagram accounts for real estate agents to follow. From coastal Maine to […]

Bruce MacDonald

Bruce MacDonald Feb 2nd, 2018

Expired Listing Script from a Real Estate Pro

In addition to FSBO scripts, expired listing scripts can be a huge help to real estate agents looking for additional leads. We could talk all day long about what we would say, but we thought we’d just share with you some great advice from a successful broker! Meet Chris Taylor. Here’s how he’s commanded leads […]

Renae Jan 25th, 2018