Making a first impression is fantastic. As a real estate agent, once you’ve made a great first impression, you’re on your way to turning a potential client into an actual client. Once you’ve satisfied a few potential clients, word of mouth could really help your business. Word of mouth marketing, especially in the real estate […]
Once your buyers have closed on their house, the question is to gift or not to gift — and if so, what to give? Plenty of real estate agents feel that a closing gift is not necessary because their gift is providing their best and most professional service (after all, we don’t expect gifts from […]
Traditional marketing should not be pushed to the sidelines to make room for digital marketing. In fact, as a real estate agent, you should focus on how to streamline it and make it better. We’ve put together our list of posts this year dedicated to traditional marketing all here in one place. Which ones will […]
Are you still on the fence about creating real estate videos? We hope not! We asked some of the most successful real estate agents around the country to share with us the do’s and don’ts that they have experienced in incorporating video into their listings. Liane Jamason, Broker Associate | Jamason Realty Group “I have […]
As a real estate agent, you no doubt have a wealth of information to share. Day and day out, you are in the trenches, working with clients, enacting the latest processes and putting into play trends in the industry to help your clients buy and sell their homes. You could share this information on your […]
The phrase “squeeze page” doesn’t sound like it would be something that a real estate agent could use in his or her marketing toolkit. However, if you want more leads and to get leads from email addresses, then it is an absolute must! What is a Squeeze Page? You’ve seen squeeze pages but probably just […]
Listings are not an island in and of themselves. Houses on the market, of course, exist in the context of a neighborhood, an area filled with places to eat, things to do and highlights to see. So why should you, as a real estate agent, only focus on attracting leads with a plain old listing? […]
Everybody likes getting something for free. Go all the way back to your days in school. Whenever there was an event or an initiative of some sort, you could always count on giveaways like tchotchkes and free food to draw a crowd. Building an email list is no different. Instead of providing collectibles or eats, […]
Does the term “thought leader” conjure up images of political pundits or experts sitting on the upper echelons of higher education? Well, strike that image from your mind, because, YOU as an agent can be a thought leader in your own right, too! By definition, a thought leader is someone who has a view that […]
The real estate industry has really benefited from technology over the past couple of years. Every year, new camera technology comes to the market that allows for higher quality photos, with cheaper, yet more powerful cameras. Statistics show that over 90% of all homebuyers begin their search online. If you visit Realtor.com or any real […]
Looking for some ideas on how to generate leads? We cover a ton of ideas from the high tech to low tech. Best of all? It's absolutely free, so download and enjoy!