All real estate agents want to create the most effective website that they can. One of the measures of an effective real estate agent website is how often visitors leave their information. One way real estate agents can generate more leads through their websites is to employ search engine optimization.
There’s a downside to SEO marketing, though. Before getting into that, check out how SEO generates leads.
SEO: Do You Need It?
Search Engine Optimization is the process of getting traffic from the free, organic, editorial, or natural search results from search engines. SEO can provide lead generation for real estate agents because it promotes traffic to agent sites.
The more visitors a real estate agent gets, the more likely some of those visitors turn into home buyers or sellers. As you might expect, it can cost a lot of money, time, and hard work to generate leads via SEO. You can do it, but there are plenty of questions about how much SEO you want to do. Check out why!
- SEO takes time
You could end up spending a ton of time just to get your specific real estate agent business higher on Google, or any search engine’s, rankings. That’s time you could spend building your sphere of influence. Or, that’s time you could spend looking to list houses that just landed on the market.
Or, that’s time you can spend calling current, past, or even future clients to maintain and develop the relationships you need to become a successful real estate agent.
- There’s no guarantee SEO produces quality leads
If you work hard to rise in Google’s rankings, there’s no guarantee that you will produce desired results. Even if you produce leads, they may not be quality leads. They most definitely won’t be as high quality leads as those you’re likely to get via word of mouth marketing, talking to people at functions, or even becoming involved in your community via social media.
- A higher ranking doesn’t even mean you’re likely to get a call or email
Try this: write “real estate agents in ____” into Google. It doesn’t matter what city. 3 real estate companies should pop up and onto your screen. Scroll down and check out where it says “More Places”. Click on that.
Google sorts it by Best Match. Ranking doesn’t mean much because now you’ve got plenty of different real estate companies you can look to contact. All will help you if you wish to purchase or sell a home.
We’re not trying to call you off using Search Engine Optimization to generate leads. SEO can and does work for many real estate agents. It takes time, though. That’s time that you might use more efficiently than trying to generate leads from traffic that most likely won’t be nearly as quality as you believe. Spend time working your hot leads instead of trying to generate traffic. If SEO leads to some nice leads, great! If not, do what you do best, build your sphere of influence, follow-up, and create happy clients.