If you have a real estate event coming up, it’s important to, of course, promote it. You have a number of free to low-cost options to help put as many eyeballs on your event.
Before You Start
Before you publish your event, you need to gather all the information and photos for it. Having your information organized will make it super easy to just copy and paste the information into event calendar forms, for example, and to upload images to enhance your listing.
Here is a list of information to include:
- Event Title
- Possible Event Categories
- URL to Event or Tickets
- Event Description
If you have a Facebook business page (do you not have one already?!), then you should definitely create a Facebook event. This is a simple and free way to publicize your event to people who are already interested in your business.
To make your event stand out, you should design a simple yet colorful event cover image. You can create this in PowerPoint, select all elements on the slide, right click and “Save As Picture” for a quick way to make your image. The total size should be 784 × 295 pixels or a ratio of 2.66 inches wide to 1 inch (so you can do, for example, an image that is twice as large or 5.32 inches x 2 inches).
No Facebook event is worth posting if you don’t invite everyone you know. Check out this cool way to invite all of your Facebook friends to an event with a simple URL.
Event calendars abound online for any given city. You can probably find at least ten good ones in the area where you live.
To find them, do a simple search on Google. A keyword search for “[your city/county/neighborhood] events” should do the trick.
For future reference, it’s a good idea to create a spreadsheet of your event calendars. Your columns could include:
- Event Calendar Name
- Event Calendar Direct Link to Add Event
- Whether you need to log in or not
If you have not already used an event calendar, create an account using the same username/email and password for those that need you to log in and note the login credentials at the top of your spreadsheet.
Starbucks and other local coffee shops are a great place to post poster. They have bulletin boards available for anyone to post. Local libraries and community centers are also great posting venues.
As you did for your event calendars, create a list of locations with addresses to post. If you want to go the extra mile, order your list based on address so that you start at one end of the city or area to the other without wasting time in the car. You can use Google Maps to easily place the addresses in the “Directions” option and re-order the addresses.
Local newsletters are a little known and used option for advertising events. You may have to pay, but with a little ingenuity, you can submit your event as an editorial.
Newsletters mostly work best if the event you are hosting takes places in the neighborhood for that newsletter. Do a simple Google search for “[neighborhood/area] newsletter” in order to post your event.
Do you have other ways to publicize a real estate event that has worked for you? Let us know in the comments below or leave us your feedback on our Facebook page.