Local Market Statistics Real Estate Clients Love to Get

Renae Virata | January 8, 2016 | Marketing

Make Local Real Estate Market Statistics Work for YouPeople love knowing what’s going on around them when it comes to real estate market statistics. They usually use search engines to find this kind of information to better inform them before deciding whether to sell or buy a home. So why not be the real estate agent that is in the know and shares it with them?

You probably review and collect statistics about the neighborhoods or areas you serve all the time then brush them aside. But you just might have even more knowledge clients and potential clients can’t find online that could be invaluable to them.

By doing this a few times a year, you become a true local real estate resource. Here are a few market statistics that you can send out and share on your website and social media to become a true real estate expert in your space.

Create Market Statistics Graphics They’ll Look At

Studies show that we only take a few seconds to peruse something before deciding whether or not to keep reading. So creating a beautiful report with images and infographics is the way to get them engaged. Focus on one specific topic so you can create more reports from a wealth of information.

Learn how to get seller leads with our home valuation landing pages

You can use low-cost online tools like Canva or even Powerpoint to create good-looking images. This would be a wonderful project for your assistant or a virtual assistant you find through online services like Fiverr to create. You collect the information, and they create it for you.

Local Information They Can’t Get Anywhere Else

Much of the information found online lacks local data and is only found with your access to the MLS, for example. Dig into those numbers and share it. For example, what is the market history for your particular area or even a neighborhood you serve?

You can develop a beautiful and clear graph that shows the changes in that specific target area. Comparisons from year to year, especially that show a positive change, can entice homeowners to consider selling their property more quickly. When they see how houses have sold five years ago versus the median price today, they’ll get a better picture of how much their home can sell.

Buyer activity is an interesting pool of real estate data that most people overlook. Seeing appointments made versus how many sales are pending can better illustrate to potential buyers just how hot the market is and that the particular type of property they are looking for may slip through their hands if they don’t act.

Despite its being a seller’s market, you may find that home sellers or potential home sellers are reluctant to list. One reason could be that they don’t feel confident that they will get the price they want. Showing them metrics on median home sales and the percentage of closings over the past, say, 12 months or more may steer them in the direction to finally list.

Other key data to send: Average listing price, sale price, price per square foot and inventory. These are all intriguing numbers that people love to have and that may sway sellers in particular to consider listing their home. And who better to list with than the person who informed them of the trends to begin with!

Time is of the Essence

Many homeowners have become more savvy in terms of when to sell their homes but often don’t get into the right mindset in time to put their properties on the market at the top of the season, when real estate starts to pick up.

Showing a timeline in the past few years of home sales will show them when the best time to list their property is. Point out that now, when the winter months are a little slower, is the time to start planning and considering a home for sale so that come March and April, they are one of the first properties home buyers will see. Mention how listing first will see less competition for homes on the market.

How to Send Your Report

If you have an address, mail out your reports for the most impact. The next best thing, of course, is through your newsletter. Once you have sent it out, post it on your social media channels (this is where Pinterest would be a great spot for those infographics!), include it on your website and keep them handy for listing appointments.

Dole out market statistics in meaningful, timely chunks. When you share this information, don’t forget to include a brief summary of what it means to the client or potential home seller and always include a call to action. They’ll appreciate your extra efforts to directly provide them local data that they can use and share and will help you stay top of mind of referrals and possible appointments.


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Renae Virata