Guest Blogging 101 for Real Estate Agents

Renae Virata | January 15, 2016 | Marketing

Guest blogging is certainly something you can do as a real estate agent to get your website and expertise out into the World Wide Web, but inviting others to guest blog for you on your site can reap great rewards, too.

As a busy real estate agent, you only have so much time in the day (the week, heck, the month) to dedicate to adding content on your website. One way to provide good content on your website on a regular basis is to invite others to contribute posts for you.

The Advantages of Having Guest Bloggers

Besides providing content for you and saving you time, guest bloggers to your real estate website can provide invaluable information to educate your clients and prospective clients on areas that you may understand and know but not be an expert in. Having guest bloggers also shows the bigger community you are a part of and the wealth of resources you have at your fingertips to help your clients’ home selling or home buying process go more smoothly. It’s all about trust.

People to Consider as Guest Bloggers

You can have virtually anyone guest blog for you. Think of partners with whom you work during the home selling and buying processes, service providers you know and clients who can provide more thorough testimonials and who have an interesting story.

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Don’t overlook other real estate agents as guest bloggers, too! You might want to ask someone you know who does not cover your market, though.

Topics Guest Bloggers Can Cover

Who writes for you gives you great insight into what they can contribute. Think back to questions that clients have had in the past regarding the services your guest bloggers provide and how they can answer it in a post. Client testimonials, as we mentioned, are wonderful topics as well to showcase your service and problems that you helped to solve.

How to Format Guest Posts

You can start off with your own introduction of the person who is guest blogging then mention what they will be talking about in their post. You can also utilize a question-and-answer format to make it even easier for both you and your contributor to get the post out. This gives your post clear headings, which is always good for scanning an article.

Editing is of the utmost importance. Comb over the post for grammatical, spelling and prose errors and send a copy to your guest blogger to make sure you still capture the essence of their contribution.

Timing for Guest Blog Posts

Your voice should be the primary one on your website, so a sprinkle of guest posts here and there will be most helpful. If you write a few times a week, one guest post a every week is a good rule of thumb. If you write just once a month, consider doing one guest post and one of your own to change it up.

Having a schedule of topics on your mind laid out on paper will help you organize your blog so that you know whom to contact in one fell swoop. This will also give you time to plan your posts in advance so that you have a steady stream of content to fill up your real estate website on a regular basis.

With a little time and effort, you can start building a community of knowledgable people connected to your real estate business and at the same time save you some time and effort updating your website the way search engines like to see it.

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Renae Virata