Are newsletters even worth sending to your real estate clients today? According to MailChimp, a leading email marketing software, real estate newsletter campaigns enjoyed a 22.1% open rate. That’s a lot of emails that you could be missing out on! Here are a few tips to help you get started or back on track with your real estate newsletter campaigns. Find the […]
In this even faster-paced digital age, real estate agents are not immune to the power of content to attract visitors to their websites. The more useful content you include on your site, the more trust you build with your visitors (and Google!) and the more leads you could potentially get. One way to create additional […]
Instagram ads are more than two and a half times more clickable than any other platform, according to a study of 400 global Instagram ads conducted by Nielsen Brand Effect shared by Instagram. This could be a huge win for real estate agents looking to increase their reach to the coveted millennial set. You can […]
Have you started a Twitter account for your real estate business yet? If not, then now might be as good a time as any. As of October, Twitter has about 320 million active users worldwide, many of whom could be right in the area where you do business. So, how do you manage your Twitter […]
You have enough to do in your real estate business without having to worry about social media. But as many of you know, platforms like Facebook and Instagram are essential to increasing your reach online to make solid offline connections later. So how do you manage your social media marketing? We have a guide and […]
The first thing that may come to mind when you think about real estate leads may not be renters. But if you think about the huge opportunity you have to transition apartment dwellers, for example, to homeowners, you might want to consider marketing to this group as part of your portfolio of potential home buyer […]
An eFlyer is simply a full-color flyer converted to a digital image. Many real estate agents use them because they are quick and easy visual ways to market yourself and your listings. eFlyers can enhance your company image with professional branding. They can elevate your reputation and increase your credibility. eFlyers are a great way to […]
In the “olden times” before social media, the credibility of a real estate brokerage was determined by the size of their Sunday newspaper ads. Did they have enough listings to fill the page? If so, their phones would be ringing off the hook Monday morning, and their office would receive the most walk-in traffic that […]
Hooray! You snagged that listing. You wowed the sellers with your listing presentation, and they hired you on the spot. Now you’re the trusted professional and it’s time to implement your real estate marketing plan. Of course you are going to use professional listing photos to market the home, but you also promised them you […]
Residential real estate agents have many competitors and your biggest challenge can be standing out and making a great first impression. ToolKitCMA can help you by providing branded marketing proposals that you can create quickly and easily. We have completed a ToolkitCMA review to give you some of the pros and cons of the ToolkitCMA […]
Looking for some ideas on how to generate leads? We cover a ton of ideas from the high tech to low tech. Best of all? It's absolutely free, so download and enjoy!