St. Patrick’s Day Marketing Tips for Real Estate

Renae Virata | March 7, 2016 | Marketing

St. Patrick's Day Marketing Tips for Real EstateSt. Patrick’s Day is just around the corner, and it’s one of the most fun holidays, especially for marketing. As a real estate agent, you can take advantage of this day dedicated to Irish heritage in a few, easy ways.

Real Estate Postcards

Within a few days, you can put together a real estate postcard that plays on the spirit of St. Patrick’s Day. The holiday is all about luck and finding your “pot of gold” at the end of the rainbow (in many cases, selling or finding a new home). A few phrases that you can use to make the connection between your real estate services and these themes is simple.

  • Don’t trust luck in the market to sell your home
  • Let me find your pot of gold at the end of the rainbow
  • It’s your lucky day to find the home of your dreams

The postcard can have a very simple color scheme of bright green schemes. This color choice also heralds in the coming of spring, reminding home sellers to get ready for a busy and competitive selling season.

On the back of your postcard, create a very simple tips list of how to sell or find a home. A clever intro paragraph with two or three short sentences and a bullet list of those tips demonstrates your professional offering. Think of it as party in the front, business in the back.

St. Patrick’s Day Themed Eblast

If you’re crunched for time or have a solid email subscriber list, then you can create a similarly fun and informative St. Patrick’s day e-card. Include the same types of tips and make it clean and to the point.

As with every email you send, it’s a good idea to separate your lists and target them with different messages using the same theme. Sellers may get the “luck in the market message” while buyers get the “lucky day to find a home” message.

You can also send a list of St. Patick’s Day events in the markets you serve with links to the online event calendar listing. A helpful way to do this is to separate family-friendly events from ones the younger, singles crowd would enjoy.

Family-Friendly St. Patrick’s Day Open House

St. Patrick’s Day does not always fall on a weekend, but celebrations will usually abound on the Saturday following. You can host an open house with a St. Patrick’s theme (include it in your postcard!) and make it a fun event where families can take part. Gold coins in a pot for the kids, green balloons out front and some luck-o’-the-Irish clover-shaped cookies is easy to put together and fun for everyone.

It’s Not Too Late

Sometimes time gets away from you (it happens to the best of us), and it seems that it’s too late to jump on the marketing bandwagon for a certain holiday. If you have a good week in front of you, you can employ these simple ideas to get something out in time.

The year is set with holidays all the way through December, so creating a marketing schedule will give you a ton of room to plan out some really interesting marketing campaigns that have impact.

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Renae Virata