Holidays are one of the best times for real estate agents to generate more clients for their business. This is contrary to the belief that the holidays can be a tough period. In fact, there are plenty of marketing ideas that are relevant to the holiday season. This guide will lay out some of those […]
In this day and age, successful real estate agents use Google Ads (formerly Google AdWords) to generate both buyer and seller leads. Don’t get us wrong. Nothing beats face-to-face sales. This is especially true for real estate agents. Unlike some other salespeople, agents that market commercial property and residential homes must gain ultimate trust. Families […]
Table of contents: Unique Value Proposition (UVP) in Real Estate What kind of agent are you? Creating your UVP How to write your UVP How to communicate your UVP 30-second UVP examples If you’re reading this, we don’t have to tell you that the real estate agent industry is ripe with competition. Sometimes, it feels […]
Table of contents: Home Staging Explained Trouble Staging a Home? What is Virtual Staging (VS)? Why VS Might be Worth It Use VS Common Sense VS Pitfalls to Avoid Ensure VS Best Results Perfect VS Software VS Software: roOomy So you’ve been using Home Value Lead’s product for a while and have generated a ton […]
For-sale-by-owner (FSBO) properties will always exist as long as real estate does. Homeowners hope to save money and believe that they can handle the entire process, from start to finish, to successfully sell their homes. For real estate agents, “it’s the low-hanging fruit” for those “who don’t pay to advertise and don’t have a big […]
In a previous post, we shared eight steps to help you create a 30-second pitch. With all of the people you meet and the ways that you market your real estate services, it’s important to create a concise way to talk about your business and how you can help. We’ve found that the best way […]
Have you heard of the Pareto principle? You may know it better as the “80/20” rule. Simply put, the Pareto principle is a distribution philosophy named after Italian economist Vilfredo Pareto who famously noted at the turn of the 20th century that 80 percent of the land in Italy was owned by 20 percent of […]
It’s that time of year again – the holiday season! And that means that your closing gifts can have a little bit more of a theme than usual. Here are our ideas for holiday closing gifts that your clients will love. Keep in mind, these are ideas that can be added to a gift basket […]
As a real estate agent, you may just be getting a strong handle on texting your clients. Going mobile for any business, let alone the real estate field, is a huge opportunity to connect with clients and even leads today. In fact, 80 percent of social usage, for example, is done on mobile phones, according […]
Word of mouth and client referrals are no doubt still one of the top and longer-lasting sources for leads for real estate agents. According to a 2016 survey from Nielsen of more than 2,000 consumers, more than 80 percent relied on the recommendation of family and friends to make big decisions. Referral marketing is here […]
Looking for some ideas on how to generate leads? We cover a ton of ideas from the high tech to low tech. Best of all? It's absolutely free, so download and enjoy!