A list of posts in our real estate Best Practices category.

15+ Expert Tips on Facebook Marketing Ads for Real Estate Agents

Do Facebook Ads Work for Real Estate? The answer is yes! As a realtor, you’re quite familiar with having to advertise on a tight budget. Besides using SEO (Search Engine Optimization) in your real estate marketing strategy, facebook for real estate agents is a fast and cost-effective way to get more leads and ultimately more […]

Home Value Leads Apr 1st, 2021

15 Easy Real Estate Marketing Ideas for the 2020 Holidays

Holidays are one of the best times for real estate agents to generate more clients for their business. This is contrary to the belief that the holidays can be a tough period. In fact, there are plenty of marketing ideas that are relevant to the holiday season. This guide will lay out some of those […]

Home Value Leads Oct 10th, 2020

Google Ads for Real Estate Agents

Table of contents: Invest in Google AdWords? Types of Google Ads Campaigns How do I advertise my real estate agency? Google Ads vs Facebook Ads Successful Google Ads Campaign Quality Score Google Ads Examples How Much Should You Spend? Seller Leads with Google Ad Campaigns In this day and age, successful real estate agents use […]

Home Value Leads Apr 8th, 2020

Real Estate Agent Unique Value Proposition and 30-second Pitch Examples

Table of contents: Unique Value Proposition (UVP) in Real Estate What kind of agent are you? Creating your UVP How to write your UVP How to communicate your UVP 30-second UVP examples If you’re reading this, we don’t have to tell you that the real estate agent industry is ripe with competition.  Sometimes, it feels […]

Renae Virata Feb 27th, 2020

Virtual Staging Real Estate: Home, Furniture, Software Companies & Cost

Table of contents: Home Staging Explained Trouble Staging a Home? What is Virtual Staging (VS)? Why VS Might be Worth It Use VS Common Sense VS Pitfalls to Avoid Ensure VS Best Results Perfect VS Software VS Software: roOomy So you’ve been using Home Value Lead’s product for a while and have generated a ton […]

Home Value Leads Aug 27th, 2019

FSBO Scripts and Advice from Successful Agents

For-sale-by-owner (FSBO) properties will always exist as long as real estate does. Homeowners hope to save money and believe that they can handle the entire process, from start to finish, to successfully sell their homes. For real estate agents, “it’s the low-hanging fruit” for those “who don’t pay to advertise and don’t have a big […]

Renae Virata May 8th, 2018

30-Second Agent Pitch Examples: Location, Location, Location

In a previous post, we shared eight steps to help you create a 30-second pitch. With all of the people you meet and the ways that you market your real estate services, it’s important to create a concise way to talk about your business and how you can help. We’ve found that the best way […]

Renae Virata Feb 8th, 2018

Applying the 80-20 Rule in Real Estate

Have you heard of the Pareto principle? You may know it better as the “80/20” rule. Simply put, the Pareto principle is a distribution philosophy named after Italian economist Vilfredo Pareto who famously noted at the turn of the 20th century that 80 percent of the land in Italy was owned by 20 percent of […]

Renae Virata Jan 4th, 2018

Holiday Closing Gifts Clients Will Love

It’s that time of year again – the holiday season! And that means that your closing gifts can have a little bit more of a theme than usual. Here are our ideas for holiday closing gifts that your clients will love. Keep in mind, these are ideas that can be added to a gift basket […]

Renae Virata Nov 8th, 2017

Get in Touch with Facebook Messenger

As a real estate agent, you may just be getting a strong handle on texting your clients. Going mobile for any business, let alone the real estate field, is a huge opportunity to connect with clients and even leads today. In fact, 80 percent of social usage, for example, is done on mobile phones, according […]

Renae Virata Sep 13th, 2017