A list of posts in our real estate Best Practices category.

In our blog about hard selling and soft selling, we discussed that although the real estate agent industry frowns on hard selling, sometimes hard selling is what’s best for both the agent and the client. Hard selling isn’t always taboo. One of the reasons why hard selling isn’t taboo is because hard selling could lead […]

Having the right attitude can most definitely help you become a better real estate agent. Nobody, sellers or buyers, likes to work with someone who has a bad attitude. As with everything, having the right attitude isn’t something that exists in a vacuum, though. The reason we bring up attitude before getting into why you […]

There are so many things that real estate agents must consider when they first meet a potential client. Providing a great first impression is necessary because it allows you to lay the framework for a working relationship with the client. It’s also important to communicate the right way. Some clients prefer text messages. Other clients […]

We wrote a blog about a week ago that discussed the virtues of a great first impression. Although our lives have become more digital than ever, making a great in-person first impression is still a wonderful way to put your best foot forward. A first impression can only be made once. It’s important that you, […]

Last week we wrote about how helping people was one of the reasons you wanted to become a real estate agent. Because texting is immediate, it provides a level of customer service, which in turn helps people, that email can’t. Although that’s true, it doesn’t mean that agents shouldn’t email clients. In fact, in some […]

In one of our blogs from last week, we highlighted how you can be the best real estate agent you can possibly be. We discussed three sets of skills: leadership skills, communication skills, and social relationship skills. Another thing that’s important for real estate agents is to provide a great first impression. Giving a great […]

You’ve just come off the holidays. So now what? The long winter months ahead don’t seem like they will yield much in the way of listings or even showings. But that doesn’t mean this slower time of the year has to be unproductive! It’s the perfect opportunity to prepare for a busy spring. How many […]

We recently wrote a post that extolled the virtues of and provided tips on traditional marketing for real estate agents. We felt that it was an important topic to cover as many agents tend to move all of their time, focus and funds toward the digital. While digital is certainly an important piece of the […]