A list of posts in our real estate Best Practices Content For Agents Marketing category.

Google Ads for Real Estate Agents

In this day and age, successful real estate agents use Google Ads (formerly Google AdWords) to generate both buyer and seller leads. Don’t get us wrong. Nothing beats face-to-face sales. This is especially true for real estate agents. Unlike some other salespeople, agents that market commercial property and residential homes must gain ultimate trust. Families […]


Home Value Leads Apr 8th, 2020

Real Estate Agent Unique Value Proposition and 30-second Pitch Examples

If you’re reading this, we don’t have to tell you that the real estate agent industry is ripe with competition.  Sometimes, it feels like a real estate agent exists on every corner and on every street in the area you work. That’s the nature of the real estate business. With so much competition, how can […]


Renae Virata Feb 27th, 2020

Real Estate Tech: Everything About Virtual Staging

So you’ve been using Home Value Lead’s product for a while and have generated a ton of home seller leads which have resulted in listings. What do yo do with all those listings? You need to make them attractive for buyers, and how do you do that? With Home Staging! Home Staging Explained Before understanding […]


Home Value Leads Aug 27th, 2019

Don’t Sell, Educate…As Much as You Can

In our blog about hard selling and soft selling, we discussed that although the real estate agent industry frowns on hard selling, sometimes hard selling is what’s best for both the agent and the client. Hard selling isn’t always taboo. One of the reasons why hard selling isn’t taboo is because hard selling could lead […]


Home Value Leads May 22nd, 2018

Real Estate Agent Advice:  Why You Must Convince Sellers on List Price

Having the right attitude can most definitely help you become a better real estate agent. Nobody, sellers or buyers, likes to work with someone who has a bad attitude. As with everything, having the right attitude isn’t something that exists in a vacuum, though. The reason we bring up attitude before getting into why you […]


Home Value Leads May 15th, 2018

FSBO Scripts and Advice from Successful Agents

For-sale-by-owner (FSBO) properties will always exist as long as real estate does. Homeowners hope to save money and believe that they can handle the entire process, from start to finish, to successfully sell their homes. For real estate agents, “it’s the low-hanging fruit” for those “who don’t pay to advertise and don’t have a big […]


Renae Virata May 8th, 2018

Think You Don’t Need a Professional Headshot? Think Again!

There are so many things that real estate agents must consider when they first meet a potential client. Providing a great first impression is necessary because it allows you to lay the framework for a working relationship with the client. It’s also important to communicate the right way. Some clients prefer text messages. Other clients […]


Home Value Leads Apr 19th, 2018

Real Estate Agent Messaging: Never Forget the Follow-Up Message

We wrote a blog about a week ago that discussed the virtues of a great first impression. Although our lives have become more digital than ever, making a great in-person first impression is still a wonderful way to put your best foot forward. A first impression can only be made once. It’s important that you, […]


Home Value Leads Apr 17th, 2018

Texting Works…But, Don’t Forget About Your Emails

Last week we wrote about how helping people was one of the reasons you wanted to become a real estate agent. Because texting is immediate, it provides a level of customer service, which in turn helps people, that email can’t. Although that’s true, it doesn’t mean that agents shouldn’t email clients. In fact, in some […]


Home Value Leads Apr 5th, 2018

Real Estate Agent Messaging: Yes, First Impressions Are Still That Important

In one of our blogs from last week, we highlighted how you can be the best real estate agent you can possibly be. We discussed three sets of skills: leadership skills, communication skills, and social relationship skills. Another thing that’s important for real estate agents is to provide a great first impression. Giving a great […]


Home Value Leads Apr 3rd, 2018