In this day and age, successful real estate agents use Google Ads (formerly Google AdWords) to generate both buyer and seller leads. Don’t get us wrong. Nothing beats face-to-face sales. This is especially true for real estate agents. Unlike some other salespeople, agents that market commercial property and residential homes must gain ultimate trust. Families […]
If you’re reading this, we don’t have to tell you that the real estate agent industry is ripe with competition. Sometimes, it feels like a real estate agent exists on every corner and on every street in the area you work. That’s the nature of the real estate business. With so much competition, how can […]
So you’ve been using Home Value Lead’s product for a while and have generated a ton of home seller leads which have resulted in listings. What do yo do with all those listings? You need to make them attractive for buyers, and how do you do that? With Home Staging! Home Staging Explained Before understanding […]
For-sale-by-owner (FSBO) properties will always exist as long as real estate does. Homeowners hope to save money and believe that they can handle the entire process, from start to finish, to successfully sell their homes. For real estate agents, “it’s the low-hanging fruit” for those “who don’t pay to advertise and don’t have a big […]
In a previous post, we shared eight steps to help you create a 30-second pitch. With all of the people you meet and the ways that you market your real estate services, it’s important to create a concise way to talk about your business and how you can help. We’ve found that the best way […]
Have you heard of the Pareto principle? You may know it better as the “80/20” rule. Simply put, the Pareto principle is a distribution philosophy named after Italian economist Vilfredo Pareto who famously noted at the turn of the 20th century that 80 percent of the land in Italy was owned by 20 percent of […]
It’s that time of year again – the holiday season! And that means that your closing gifts can have a little bit more of a theme than usual. Here are our ideas for holiday closing gifts that your clients will love. Keep in mind, these are ideas that can be added to a gift basket […]
As a real estate agent, you may just be getting a strong handle on texting your clients. Going mobile for any business, let alone the real estate field, is a huge opportunity to connect with clients and even leads today. In fact, 80 percent of social usage, for example, is done on mobile phones, according […]
Word of mouth and client referrals are no doubt still one of the top and longer-lasting sources for leads for real estate agents. According to a 2016 survey from Nielsen of more than 2,000 consumers, more than 80 percent relied on the recommendation of family and friends to make big decisions. Referral marketing is here […]
Referrals are an easy lead source for any real estate agent. Agents have a number of ways at their disposal to drum up real estate leads. Some may take minutes to set up while others take a little more time and investment to see results. As a real estate agent, referrals can come from both […]
Looking for some ideas on how to generate leads? We cover a ton of ideas from the high tech to low tech. Best of all? It's absolutely free, so download and enjoy!