Everyone still loves getting things in the mail. The extra effort you put into creating a Thanksgiving card and sending it will go a long way with your real estate clients. If you have a small budget, you can send it to just a few of your top clients. Alternatively, you can send a postcard to everyone else.
If you send out a postcard or Thanksgiving card, be sure to sign each one personally. If you have the time, you can also include a personalized note and a wish for the purchase of their next home or move or whatever situation the seller was in that motivated them to work with you.
Again, you can use Canva as a template and work with your printer to create. Vistaprint can help you create a postcard from its array of templates and even mail them for you if you have a list ready to go.
Stand Up and Deliver
To go that extra mile, why not deliver a Thanksgiving gift in person? This can be something as simple as a pumpkin pie, an Edible Arrangement or a small gift basket of fall treats. Bringing it to them in person, preferably the Monday or Tuesday before Thanksgiving in case people leave for vacation the next day, is a wonderful way to engage your clients in conversation and to remind them of your services for their family and friends. You can bet that your clients will mention the gesture to their loved ones over the holidays or that your gift will spark conversation when spotted by holiday guests.
No matter what your budget is for end-of-year marketing, you can find a few simple, quick ways to put together a great Thanksgiving campaign that will keep you top of mind with your clients and create a lasting impression that may serve you well into 2016!
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Renae Virata is the Director and Founder of the strategic marketing firm revXmarketing, based in Dallas, Texas. A native of Houston and a graduate of Vanderbilt University, Renae has always been an avid writer. You can learn more about her and her work at www.revXmarketing.com.
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