A list of posts in our real estate Best Practices Marketing category.

Applying the 80-20 Rule in Real Estate

Have you heard of the Pareto principle? You may know it better as the “80/20” rule. Simply put, the Pareto principle is a distribution philosophy named after Italian economist Vilfredo Pareto who famously noted at the turn of the 20th century that 80 percent of the land in Italy was owned by 20 percent of […]

Renae Virata Jan 4th, 2018

Holiday Closing Gifts Clients Will Love

It’s that time of year again – the holiday season! And that means that your closing gifts can have a little bit more of a theme than usual. Here are our ideas for holiday closing gifts that your clients will love. Keep in mind, these are ideas that can be added to a gift basket […]

Renae Virata Nov 8th, 2017

Get in Touch with Facebook Messenger

As a real estate agent, you may just be getting a strong handle on texting your clients. Going mobile for any business, let alone the real estate field, is a huge opportunity to connect with clients and even leads today. In fact, 80 percent of social usage, for example, is done on mobile phones, according […]

Renae Virata Sep 13th, 2017

3 Ways to Work Real Estate Client Referrals

Word of mouth and client referrals are no doubt still one of the top and longer-lasting sources for leads for real estate agents. According to a 2016 survey from Nielsen of more than 2,000 consumers, more than 80 percent relied on the recommendation of family and friends to make big decisions. Referral marketing is here […]

Renae Virata Jul 5th, 2017

3 Ways to Work Real Estate Agent Referrals

Referrals are an easy lead source for any real estate agent. Agents have a number of ways at their disposal to drum up real estate leads. Some may take minutes to set up while others take a little more time and investment to see results. As a real estate agent, referrals can come from both […]

Renae Virata Jul 3rd, 2017

Close More Listings with Open-Ended Questions

When you have a conversation with a potential listing client, what does that dialogue look like? For many real estate agents, it might be a frustrating back-and-forth of your asking questions and the lead simply nodding their head or barely giving any feedback. Why is this so frustrating? A conversation like this can be annoying […]

Renae Virata May 17th, 2017

What is IDX Home Search and How to Add it to Your WordPress Website

Adding IDX Home Search To Your WordPress Website When buyers and sellers end up on a real estate website, what do you think is their expectation? In addition to For the majority of users, they are looking to search for homes for sale. Adding IDX to your real estate website provides exactly that. What is […]

Home Value Leads Mar 28th, 2017

5 Cold Calling Tips for Real Estate Agents

Cold calling is not every real estate agent’s favorite to-do. And that’s okay! But done with diligence, a plan and smart prospecting, cold calling can still be a productive part of your lead generation strategy. Even though cold calling shouldn’t be a huge part of your marketing calls, you should still keep in mind some tips to […]

Renae Virata Feb 6th, 2017

Do You Know the Fair Housing Act Protected Classes?

Fair Housing Month may not be until April, but it’s never too early to brush up as a real estate agent on the Fair Housing protected classes, nationally and for your state. Why is this important? As you know as a real estate agent, the information you divulge and the actions that you take cannot […]

Renae Virata Jan 9th, 2017

Real Estate Farm Like a Pro

It’s no secret that the more tailored you can be to your audience with every communication, the better. So why are you sending everyone on your lead list the same exact real estate newsletters and postcards? Looks like you need to start farming like a pro! We’ve heard from a few real estate agents who target […]

Renae Virata Nov 30th, 2016