You’ve heard about it before: The 30-second pitch. Also known as the elevator pitch, it’s an intimidating business network tactic for most people. The first thing that comes to mind is, how much could you possibly communicate about who you are and what you have to offer in half a minute?
Why Care About a 30-Second Pitch?
Contrary to how it initially sounds, it is absolutely possible to do! In fact, it’s an exercise that helps you refine for yourself what value you bring to clients.
In addition, the 30-second pitch elicits as much interest in you and your business as possible in the shortest amount of time. It’s no coincidence that it’s just enough time for someone to get bored fast.
Imagine this scenario: You’re at a networking event where tens of fields are represented. Whether you are one or one of a few real estate agents in the crowd, you want to attract and hold the attention of everyone you meet amongst all the other people they’ll meet.
The 30-second pitch allows you to do just that. In that amount of time, you’ll capture each person’s attention and leave them wanting to know more.
How to Formulate Your 30-Second Pitch
BusinessInsider.com has a great step-by-step approach to crafting your pitch.
- #Goals: Your pitch should answer three questions. Who are you? What do you do? Where do you want to go or what are you looking for? As an agent the first two are pretty easy. The third question may take some soul searching and digging through past successes and opportunities to see where you want to go.
- Bullet Point Your Greatness: Start off with a long list then whittle it down to only the most important points. These should relate to your goals and where you want to go.
- Storytelling: You might not think you have enough time to relate a story in 30 seconds, but a little word story can go a long way. Illustrate your point (maybe how you helped X number of people find their homes in the dead of winter?) with an example.
- Dumb It Down: Thankfully, real estate is not that fraught with industry jargon. But just in case, be sure to explain everything about you as if you are talking to someone who has no idea anything about the real estate industry.
- What Next…: When you talk with someone at an event, can you sometimes just feel the conversation stopping? That’s what you want to avoid with your pitch. Make sure what you have to say leaves them on a note wanting more.
- Time It: If you can keep your pitch around 30 seconds, then you’ll do great. This is where practice makes (almost) perfect.
- Record Yourself: You can do this on video or use the recorder app on your smartphone. Listening to yourself can give you invaluable insight into how you really sound versus how you sound in your head…then make improvements!
- Practice, Practice, Practice: Don’t be shy to practice with trusted colleagues and friends. Why not encourage them to create their own 30-second pitches? Then you can help each other out!