Before you know it, the Fourth of July will be here! Do you have a marketing plan ready to take advantage of this summer holiday? It’s important to definitely be on everyone’s radar at this important time of celebration and camaraderie. Here are five ways that you can make your Independence Day marketing sing.
1 – July 4th Newsletter
It may seem like a no-brainer to do. However, some agents may forgo sending out as many newsletters during the slower summer months, let alone for July 4th.
Given that it’s a time to celebrate and spend time with family, why not include some tips on how to have a stellar barbecue? Or pool and fireworks safety? You can then sprinkle in your usual like homes you have listed or neighborhood news. Another great thing to add is a recipe for a Fourth of July appetizer or dessert.
It’s always nice with a themed newsletter to actually include imagery and colors to match. Red, white and blue as well as photos of flags on houses is a great start.
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Many people may be in town for the Fourth. A clever call to check out open houses you are holding that weekend will draw those who decided to do a staycation instead.
2 – Fourth of July Open House Theme
Speaking of open houses, a great way to draw even more people to your open house is to hold a barbecue. This will not only bring some hungry guests your way but will also show off any outdoor or even indoor amenities that you use for the party.
If you are apprehensive about having a slew of just lookers, you could send out a personalized invitation to your top leads inviting them only. Mention that they must RSVP and that you will have special treats as well as answer any questions they have regarding the house.
Be sure to have plenty of food for those who RSVP. Decorate with flags, themed Fourth of July plates and napkins and hand out treats to the kids. If you have a swimming pool, you could also throw a pool party.
3 – Independence Day Postcard
Another no-brainer, but one holiday some agents may miss. This is a great place to advertise open houses you have during the weekend or a simple call to action to give you a call or email.
School will be on the minds of most parents right after the holiday, so it’s a good time to mention listing or buying a home before the busy school year starts. You could include some stats on the types of houses you have sold and the average closing time. This will motivate sellers and buyers to make a quicker move – and to choose you!
Keep in with the holiday theme, much like your newsletter. If you want to be really crafty, you could dress up the entire staff in red, white and blue and put a simple greeting on the front.
4 – Social Media
Don’t forget to add something on your social media accounts for the holiday. If you plan to be out of town, pre-schedule these posts so you can set them and forget them.
You might want to change your Facebook timeline cover to reflect the holiday. You could also take some great shots of your team as you had done for your postcard and post them with a clever caption and greeting on Facebook, Instagram and Twitter.
If you have an open house or some other holiday event, be sure to create a Facebook event and invite everyone all of your friends from your personal account in the city to attend.
5 – Client Appreciation Barbecue
Finally, if you just want to maintain a great relationship with your past clients, invite them to a barbecue. This could also be at one of your open houses. It’s a great way to show your clients that you are thinking of them and to do something special for them.
Take it one step further and invite your clients to bring someone who is looking for a home or looking to list to the barbecue. The environment will be cozy enough for your to chat with them casually while allowing these leads to get to know you on a professional level as well.
For these types of events, it is best to send a personalized invitation in a nice envelope, with the address handwritten on the front.
So what are your plans for the Fourth of July? Let us know in the comments below or visit us on our Facebook page and share your ideas there.