Summer is just around the corner, so it’s time to make sure your content reflects that for your audience. The combination of warm weather, outdoor activities and an active selling season makes it imperative that you write to what your real estate leads and clients need and want to know.
This is one of the best times for people to list their properties. The kids are out of school, work is likely slower and people are just generally in the mood to make some movement before the fall sets in. It’s a great time to take advantage of these situations and emotions and be a resource for your leads and clients.
Here are three general areas to write around and specific topic ideas for each.
Whether your client is preparing their home for sale or simply need tips on how to properly maintain their new house during the hot summer months, share your best tips in your next blog post.
Maintenance can range from bathroom or kitchen cleaning tips, appliance maintenance for those that you use often during the summer (ceiling fans, air conditioning units, refrigerators), replacing filters on all of these and more.
This is one of the best times to share outdoor tips on your blog. Look around your own backyard or front lawn, and you’ll see of wealth of topics to cover.
Some ideas for landscaping include low maintenance plants / flowers / potting, water conservation, best types of flowers to plant, how to prune trees and shrubs, fertilizer and weed / pest control.
You can even share a monthly column that focuses on one type of flower and one general tip to change it up and provide even more content for you to share.
Garage Sale Tips
Summer is also garage sale season. This is a great topic for any client, whether they are selling or just want to clean up their lives a bit.
You can offer a step-by-step guide that includes the best days and times to hold a garage sale, signage, preparing items, setting up items, coverage, pricing and more.
You can also make it a series whereby you break it into three separate posts: Prepping for a garage sale, holding the garage sale and what to do post garage sale.
Don’t forget to include snippets of your blog articles in your newsletters and social media posts. If you are at a loss for topics in these specific areas, you can also ask your audience what they’d like to know, research the topic and deliver on that topic in your next article.