The only way for real estate agents to compete is to generate leads. Without a doubt, lead generation is the most important aspect of being a real estate agent. No leads, means no potential sales.
That’s why it’s important for all real estate agents to think about a Home Value Leads account. It’s one of the most important steps you can take to help your real estate agent career. Outside of signing up for HVL, though, you might want to try other ways of generating leads.
One of those ways is to cold prospect. Cold prospecting is difficult. It doesn’t often work, but it can get your name out there. Check out 3 cold prospecting tips that should help you get going.
3 Cold Prospecting Tips
First, What’s a Cold Prospect?
When we meet someone at an event, or through one of our friends, family members, or clients, we put that individual into our sphere of influence. The person automatically becomes a warm prospect because we know them. They might not be warm in regards to wanting to purchase or sell a home, but they’re warm in the sense that we can build a relationship with them.
With cold prospects there’s no real chance of building a relationship without the real estate agent first making contact. Cold prospecting’s ultra-difficult because we’re attempting to start real estate agent/client relationships without knowing anything about the prospect other than where they live.
How do we do this without offending?
Tip #1: Place a gift package onto the doorstep
There’s plenty of upside to placing gift packages onto doorsteps. Make sure the gift isn’t in a brown box. Instead, place it into a white envelope with your personalized address sticker on the envelope.
Make sure to add a photo of yourself. It helps if the recipient can put a face to the name. What gift should you lay at a person’s doorstep? Keychains, bottle openers, anything that can fit in the envelope along with a cover letter works.
You could even put in a home sales assessment although some recipients might find that jumping the gun. The point is to get your name out there, not to take them on as a client…yet.
Tip #2: Invite to all open houses
Open houses can be effective not only to sell the home but to also generate leads. Open houses allow you to build relationships with potential clients. It gives potential clients a view into your world, who you are, how you work, how you conduct an open house, etc.
Make sure to set up a table with a computer so that they can see how much their home might sell for. Also, you must have plenty of business cards, personalized pens, key chains, bottle openers, whatever takeaways you believe helps keep you top of mind.
What’s the best way to invite? Place a postcard into their mailbox, or around their front door. Make sure to leave one of your business cards paper clipped to the postcard.
Tip #3: Try to friend on social media
It’s easy to ask for a friend request on social media. More than likely, if you’ve put work into social media, you might have already friended someone that allows you to friend one of their friends.
Most people will accept a friend request through Facebook. However, like what often happens on social media, just because your friends with the individual, it doesn’t mean they’re in your sphere of influence. This isn’t nearly as effective a way to cold prospect as placing a gift package onto a doorstep and inviting to an open house.
No doubt, the best way to generate leads is to sign up with Home Value Leads. Check out the demo to see why. While generating leads through HVL works, cold prospecting’s a good way to get your name out there. Refer back to this blog for 3 cold prospecting tips.