As busy agents, it’s important to save time where you can and to be as efficient with your marketing efforts as possible. Social media can especially pose a challenge. With all the posts you’d like to post every day, it can be hard to remember when let alone often.
To the rescue? Bulkposting! You may be familiar with how you can schedule posts on platforms like Facebook. With tools like Hootsuite, you can post straight from your social media planner hundreds of posts at a time (350, to be exact).
Let’s take a quick look at what Hootsuite is for those of you who are newbies. Hootsuite is a social media management app. It allows you to bring together all of your social media feeds into one dashboard. You can compose, schedule, send and view posts, among other tasks in one place.
Hootsuite is compatible with all browsers and also includes smartphone apps. Weekly emails provide analytics on number of clicks, most popular links and geographical information, among other data.
Save Time, Save Effort
If you plan your social media posts in advance with a spreadsheet, for example, then you’re halfway to bulkposting then in a snap. Hootsuite’s Bulk Composer feature allows you to use that spreadsheet by uploading it to the platform. All you need is the correct format of information! This includes three columns: Column A with the date and time for your scheduled post, Column B for the contents of your message, and Column C for the URL to include if necessary.
One final note on format: make sure that your spreadsheet is saved as a CSV or text file for upload into Hootsuite.
Before Your Post
Perhaps the most important aspect of using Bulk Composer is ensuring that your posts are timely, well-composed and relevant to your business. As a real estate agent, you have any number of topics to include that would be entertaining, informative or interesting to your audiences. Seasons, holiday, tips, and stories are all great subjects and can be timed perfectly for up to a year’s worth of posts.
Don’t forget to sprinkle in client or team stories (post these as blog posts first so you have a link to include).
A good best practice is to perhaps skip some days in your schedule and reserve them for one-off posts featuring open houses, listings and other timely business-focused events and happenings.
Once you’ve got a good calendar of posts, it’s time to bulkpost. We won’t rehash the step-by-step that Hootsuite has already done a great job of documenting, so check out their page and start saving time and effort. Most importantly, provide consistent content that will help you connect with your audience, promote your business and build your real estate brand.