Every real estate agent should have a website. According to the National Association of REALTORS® 2014 Profile of Home Buyers and Sellers, 92 percent of home buyers used the Internet in some way during their home search process. You may want to know more about sellers, but being in touch with buyers can lead to referrals down the road. So it’s important to ensure that you employ the best SEO practices possible to immediately connect with potential clients as they do their searches. Information about SEO best practices is always evolving, so here are a few tips we learned from a recent conference to help you employ the latest.
Create Great Content
Home buyers and sellers are always looking for ideas on how to best stage their home, prepare their homes for sale or how to navigate the often confusing process. By providing that information consistently and often on your website via a blog is a great way to capture them. You probably get hundreds of questions from clients or in passing all the time about real estate. These are good clues as to what is on prospective clients’ minds and what they are likely searching. Be there, online, to answer those questions and turn each one into a detailed blog post.
Keywords are Key
Keywords are especially important here. You can use the Google AdWords Keyword Planner to search for phrases that match your blog posts’ content and optimize it by selecting similar phrases to use throughout your post. Rich answers is a great way to have effective keywords, too. If someone has a specific question that you are answering, provide a direct answer. Your answer doesn’t have to necessarily be at the top of your post. The more ways that you can spin an answer throughout your article, the better, as you’ll be targeting a variety of different searches that people searching on the web are conducting. The goal is to match their search keywords with words in your posts.
Make It Mobile
Most people these days do searches through their smartphones, so it’s important to make sure your website is optimized for them and for tablets. You can work with your web developer to make your website responsive so that your information is laid out nicely on these mobile devices.
Improve Your Listings
Google Plus, Yelp and a number of other directories are at your disposal for you to display your information in case people are using these sites to search for real estate professionals. They also help you rank higher because they are tried-and-true platforms that search engines already like. Keeping it up-to-date is important. Your name, address, phone and website information, for example, should be consistent across all platforms so that you improve your SEO efforts. List as much information as you can and provide images of homes you’ve sold.
You can also ask clients to leave reviews for you. Reviews are especially helpful to strengthen your directory listing and to provide more unbiased information to those conducting searches.
We all know social media is super important to connect with your current and potential clientele. And it’s important for SEO, too. It’s a wonderful opportunity to link back to your website and to blog posts to optimize your presence on the web. Having a social media plan that helps you consistently post and to provide useful and interesting content will help you stay organized and on schedule.
These are just a few of the basic steps you need to ensure that you rank higher online. By keeping your information current, providing consistent content and having a robust presence across all available platforms, you can increase your chances of attracting more home sellers and buyers without a lot of cost.