Top-performing real estate agents must continue expanding their knowledge to stay ahead of the curve. To advance in their careers, they must master everything from sales principles to personal time management.
Reading is an excellent way to develop and hone those skills in 2024. Whether they’re just starting or have been in the real estate industry for decades, they can gain valuable knowledge from the below list of must-reads.
Read our article Do You Pay Agents to Show or Keep a House Open for some valuable insights.
Quick Links:
- The Millionaire Real Estate Agent
- Real Estate Investing QuickStart Guide
- Ninja Selling
- SOLD
- Secrets of Top Selling Agents
- Your First 365 Days in Real Estate
- Your First Year in Real Estate, 2nd Ed.
- The Book of YES
- The Honest Real Estate Agent
- More Money, Less Hustle
- Facebook Advertising for Real Estate Agents
- The HyperLocal HyperFast Real Estate Agent
- Sales Secrets
- The Pumpkin Plan
- Crushing It in Apartments and Commercial Real Estate
- Financial Freedom with Real Estate Investing (BONUS)
- 7L The Seven Levels of Communication (BONUS)
1. The Millionaire Real Estate Agent – Gary Keller
Many prospective agents and established top performers consider this prestigious real estate book by Keller Williams’ founder to be the industry’s holy grail. The Millionaire Real Estate Agent provides a healthy variety of business advice that assists any motivated agent in generating more income over the long term.
Learn how to get seller leads with our home valuation landing pages
A vital element of the book is generating successful leads in real estate. View our ultimate guide, How to Get Real Estate Leads, for more information.
2. Real Estate Investing QuickStart Guide – Symon He
Real estate investing is widely mentioned as the most effective approach for building long-term wealth in the modern economy and is far easier to start than most people realize.
In Real Estate Investing QuickStart Guide, author Symon lays out the most basic, realistic, and uncomplicated route for new investors ready to land their first deals and begin a successful career in real estate.
3. Ninja Selling: Subtle Skills. Big Results. – Larry Kendall
Author Larry Kendall changes readers’ perspectives on marketing with his book Ninja Selling. He highlights the drawbacks of conventional marketing strategies and proposes an alternative science-based technique that produces predictable outcomes regardless of personality type.
Readers of Ninja Selling learn how to switch their approach from pursuing clients to luring clients.
4. SOLD – David Greene
SOLD gives viewers insight into how thriving real estate brokers develop their businesses, close deals, and earn commissions.
Best-selling author and seasoned real estate agent David Greene discuss all the information he wishes someone had told him when he first started, including the precise steps he took to win the rookie of the year award and top agent in his office.
View our article Real Estate Lead Generation Ideas for more expert advice
5. Secrets of Top Selling Agents: The Keys To Real Estate Success Revealed – Joe Sesso
In this essential book, Joe Sesso presents the best advice and insider information from the webinar series Secrets of Top Selling Agents. Dave Liniger, Gary Keller, Chris Smith, Barbara Corcoran, and others share their expertise on becoming a top-producing agent.
Want to know how to convert leads into clients? Read our article Convert Real Estate Leads into Clients to learn more.
6. Your First 365 Days in Real Estate: How to Build a Successful Real Estate Business (Starting With Nothing) – Shelly Zavitz
This book by Shelley Zavitz is yet another excellent choice for aspiring business owners new to the real estate industry. Zavitz used her marketing experience to launch a successful real estate career, but not before encountering several difficult lessons.
She imparts her knowledge in this book so that upcoming agents won’t make the same errors. Additionally, readers learn how to use social media to promote and advertise their real estate business.
7. Your First Year in Real Estate, 2nd Ed.: Making the Transition From Total Novice to Successful Professional – Dirk Zeller
This is a must-read for new agents. The book by Dirk Zeller is a complete manual for getting started in the field.
It gives helpful guidance on time management and helps establish realistic expectations for the first year of someone’s real estate journey.
This book also teaches how to avoid setbacks and the ideal approach to organizing workdays to make efforts pay off.
It’s an excellent resource for learning to advance from being a real estate newbie to a prosperous real estate agent.
8. The Book of YES – Kevin Ward
Kevin Ward, an experienced real estate trainer, and coach, has achieved remarkable success with his Yesmasters “success training” programs.
To advance their careers, agents from across the globe rely on Ward’s training methods and advice.
This sales manual is intended for both new and seasoned agents and contains a lot of the same guidance he offers during his live training sessions and online courses.
9. The Honest Real Estate Agent – Mario Jannatpour
By offering facts about a real estate career and what it takes to be a great real estate agent, author Mario Jannatpour lives up to the title of his book.
This details the time management, customer management, and negotiation skills agents need to master. He also provides helpful guidance on how to develop effective real estate marketing.
10. More Money, Less Hustle – Jess Lenouvel
Jess Lenouvel, a real estate agent and marketing expert, outlines the six pillars that will enable agents to make seven figures and advance their company in the internet era.
Having grown up in the business, Jess is now a seven-figure agent.
Become a seven-figure agent yourself! Read our article How to Get Buyer Leads for Real Estate for invaluable advice.
11. Facebook Advertising for Real Estate Agents – Alex Andrei
Real estate agents who are incredibly successful rely on systems to consistently fill their lead funnels with qualified prospects so they can concentrate on closing deals and collecting commissions.
Readers of Facebook Advertising for Real Estate Agents learn a simple, step-by-step approach that will maintain their pipeline brimming over with qualified buyer and seller leads.
12. The HyperLocal HyperFast Real Estate Agent – Daniel James Lesniak
Daniel Lesniak describes how he used the segmentation, targeting, and positioning (STP) framework to find potential markets, decide which ones to pursue, and determine how to increase consumer value significantly.
This book shows readers how to use the STP framework to enter new markets or grow their market shares by providing more value to their potential customers and outlining their value proposition to the market.
Have you ever considered marketing yourself through business cards? Read our article Business Card Marketing for Real Estate Agents to find out the essentials.
13. Sales Secrets – Brandon Borancin
This book is the ultimate guide from hundreds of sales gurus on how to increase sales regardless of what you sell.
Brandon Borancin (Founder & CEO of Seamless.AI), the number one best-selling author on Amazon and host of the number one sales podcast “Sales Secrets,” conducts interviews with the top sales specialists in the world and shares with you their biggest sales success tips.
You won’t find these tips, tricks, or techniques anywhere else in this book.
Are you looking to up your game with drone aerial photography? Read our Benefits of Drone Aerial Photography for Real Estate Listings for inspiration!
14. The Pumpkin Plan – Mike Michalowicz
In The Pumpkin Plan, Mike Michalowicz discusses how to put seven strategies into practice.
The book is worth reading because of his justifications and examples from real life and actual business cases.
The book uses an essentialist approach to growing a prize-winning pumpkin (business) from the ground up with easy-to-follow methods.
15. Crushing It in Apartments and Commercial Real Estate – Brian Murray
The beginner’s investing guide is based on Murray’s journey from a novice investor to the esteemed CEO of Washington Street Properties.
Murray offers straightforward, concrete advice that can assist investors in getting started regardless of their level of experience or available capital as he reveals the secrets to his success.
Are you struggling to find sellers? Read our article on Seller Leads in Real Estate Agents for expert tips.
16. Financial Freedom with Real Estate Investing – Michael Bland (BONUS)
Financial Freedom with Real Estate Investing introduces readers to apartment building investing.
By the end of the book, readers will have all the knowledge necessary to make their first apartment building investment with confidence.
This book offers readers a framework for creating long-term financial freedom.
17. 7L The Seven Levels of Communication – Michael J. Maher (BONUS)
The funny and instructive tale of Rick Masters, who is struggling with the state of the economy until he meets a mortgage expert who has developed a thriving business without advertising or self-promotion.
Rick quickly discovers that the benefits of using these tactics are significantly more important than he could have ever imagined. He finds meaning in his pursuit of accomplishment.
Are you looking for a fresh perspective on listings to get seller leads? Give our article Virtual Staging Real Estate Listing Worth a read!