Ever wonder why some real estate agents or firms just seem to pop up on the first page of Google, every, single time? A lot, as you know, goes into this. Link building is one of them.
Making sure that you have backlinks (and what’s more quality backlinks) to your website achieves several things:
- Builds site authority
- Improves your page rank in organic searches
- Increases your brand’s exposure
- Drives more referrals and leads
This is why it is imperative that you “think links” in all of your real estate marketing efforts!
Don’t Get Ahead of Yourself with Links
Backlinks are meant to just be collected. They are meant to be useful. This is a philosophy that every agent should adopt so that backlinks are meaningful and have a long-term positive effect.
With that in mind, always remember:
- Content always comes first
- Quality matters
- Link development is a long-term process, not short-term solution
What’s Quality Content?
You may have heard this time and time again, but the length of your content is key. A study by Moz and Buzzsumo found that content with 1,000 or more words and multiple images received more shares and links. It’s difficult to write 1,000 words of gibberish, so you can imagine how much more quality a long-form article has over a short one that doesn’t have much value.
What else do people love to share and link to? Useful templates, graphics and checklists. This is one of the ultimate ways that you can provide value to your real estate clients and be an additional resource to them. Templates can include something as simple as a home planner for selling a home. Graphics could highlight local market data (people love to see this kind of info and share it with friends). Checklists can include a moving to-do list or, as we mentioned last week, how to prepare a home for the winter months.
Finally, quality content means useful, not sale-sy content. Just keep the mindset that you want to provide valuable information. The “sales pitch” can come later.
Is Your Content Link-Worthy?
You’d be surprised at the reasons people link to other sites. Knowing this gives you a good start to make your content worthy of being linked to from the start. Here are a few ways that you, as a real estate agent, can encourage more linking:
- Answer a question that most clients, for example, need answered. If it’s a common enough question, someone may feel it valuable enough to post on their Facebook page or mention on their blog.
- Find resources to include in your blog posts then link to them. You can bet that they will return the favor for being mentioned.
- Tell a story. If you are the type that loves to educate or entertain with your own personal experiences, then definitely use that as your “schtick” to keep people coming back for more.
Proactively Get Those Backlinks
Of course you can’t just sit back and wait for backlinks to happen or the opportunity to come to you. Here are three ways you can proactively earn backlinks to your site.
- Partner with your home service providers to interview each other as experts in your respective fields.
- Reach out to authors of posts on other websites where a backlink to a post you wrote on your site could serve as an additional resource on their topic.
- Guest post on article sites relevant to the real estate industry and reference one of your articles.