What Twitter’s New Character Limit Means for You

Renae | September 28, 2015 | Marketing

What Twitter's New Character Limit Means for YouIf you’ve heard the recent buzz lately around Twitter, the social media platform is in talks to possibly expand its character limit. Currently, tweets can only be 140 characters. For some of you real estate agents out there who haven’t yet used Twitter for your marketing, this may have been a major reason why. So, in an effort to draw in more users and to keep some of the users they currently have, they have decided to move away from their signature message length.

What does this mean for you? Well, if you are a current Twitter user, you may be in the same group as a number of followers who disagree with the change. They argue that so few opportunities in today’s social media communications encourage people to be succinct. It’s a challenge of wording that, with time and practice, makes anyone a better communicator. I would venture to guess that diehard Twitter users in real estate probably are able to hold more direct but still yet personable conversations with clients or prospects because of their ability to keep it short and sweet.

Another argument, kind of related, is that Twitter is distinguishable from all other social media because of the character limit. If the character limit expanded, many argue, then what makes it any different from Facebook or Instagram? You can post pictures on both, write long messages and send direct messages through them, too.

And what if you aren’t currently on Twitter? Well, could be a good time to start. Before the character limit runs out, it could be an interesting challenge for you to try to figure out how to communicate what you would normally communicate on Facebook in just 140 characters. You can use tools like charactercounttool.com to help you craft your messages. However, be warned: those hashtags and tags and links that you use? All those count into the character count. So that’s something you have to consider when you actually compose your messages.

Removing hashtags, tags and links are pieces normally included in tweets that Twitter is currently in talks about removing from the message field in order to give more room to the actual content of the message. It could be a happy medium between the yay and naysayers.

If you were curious about using Twitter for real estate, then check out our previous blogposts that also include how to work with ads on Twitter. It’s a medium that few use but that, if done right, could prove to be a good way to generate leads. Here are a few tips:

  • You can also link your Facebook account to your Twitter account, but doing so will abbreviate your message and include a shortened link for people to click on, so it will be important to make sure that you keep the main part of your Facebook post as close to the beginning as possible.
  • As with all social media posts, images and videos attract more attention and engagement.
  • It’s also important to follow others, pay attention to messages sent to you, share/favorite others’ tweets and to respond in a timely manner.
  • Finally, employ the 80/20 rule – 80 percent of the time nonsales and 20 percent about your business.

Good luck, and let us know your thoughts!

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