Ways to Keep Learning as a Real Estate Agent

Renae Virata | August 2, 2017 | Best Practices

Ways to Keep Learning as a Real Estate AgentThe season has picked up for many agents in some markets but for most, it’s a slower time for business. Take advantage of the “lazy days of summer” and get unlazy! This is the perfect opportunity to brush up on anything and everything real estate.

Why Get Re-Educated?

Whether you have been in the real estate business for ten months or ten years, it’s always important to get a refresher on what’s happening in the industry. Why?

  • Be the best resource for your clients in every aspect and throughout the process.
  • Keep up on the latest trends to communicate back to your clients.
  • Reset your goals.
  • Re-motivate and remind you why you became a real estate professional!

Ways for Agents to Keep Learning

Learning comes in a variety of ways. Below are just a few of our recommendations to get in the know and get back on track.

Curl Up with a Good Book

This may seem like a no-brainer, but with our busy lives these days, it may seem like a real luxury to find a cozy spot or even opportunity in the day to flip pages like you used to.

An easy way to bring books with you without having to bring a book is to download them on your smartphone or tablet. Probably the best way to get some “reading” time in is to listen to books on audio. You can catch the latest books in between listing appointments and showings or even as you do housework after hours.

A couple books that you might want to check out? Classics like The One Thing by Gary Keller or The Millionaire Real Estate Agent: It’s Not About the Money…It’s About Being the Best You Can Be! by Gary Keller, Dave Jenks and Jay Papasan.

Be a Real Estate Spy

Learn how to get seller leads with our home valuation landing pages

Okay, not really. What we’re suggesting is for you to brush up on what other agents’ are doing around the country. Spend just half an hour every morning reading blogs like ActiveRain.com or websites like Inman.com.

By reading the latest online on a daily basis, you can more quickly be up to speed on best practices shared by other agents and get inspired to improve our business. Look for posts and articles covering not only the ins and outs of the real estate business but also life as an agent.

Get Social

No matter what social media platform you are on, you can find a ton of resources to follow or join. Facebook groups give you an easy way to get up to speed on specific topics or on what similar agents to your are doing in their markets right now. You can even go beyond the learning and trade referrals.

LinkedIn is another great place to read what other agents are doing, especially on a higher business level. People or companies with a strong YouTube channel are a ready resource for short, easy-to-follow videos, too.

Even Snapchat and Instagram can provide ideas just by virtue of what people are posting and how their audiences respond.

Online Learning

Webinars and online learning marketplaces are another awesome way to get re-educated on all aspects of your real estate business. Udemy.com provides thousands of online learning courses covering every topic. From marketing to personal development to productivity, you can learn all year-long.

For general marketing and sales, check out Hubspot.com. They post multiple times a day, so you will never run out of a relevant topic to learn.

For webinars, any real estate-focused website will often offer one ever so often. Try Inman.com, Realtor.org and Placester.com.

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Renae Virata