Use Technology To Generate The Best Real Estate Leads

homevalueleads | July 18, 2014 | Resources for Real Estate Leads & Referrals

Use Technology To Generate The Best Real Estate Leads
By: Martin Terber

If you hope to be successful, you need to find the best real estate leads.  No matter how good your skills are, if you do not have customers, you will not be in business very long.  Finding good real estate leads really comes down to putting in a lot of legwork.  The old, tried-and-true methods like networking and knocking on doors are still effective, but they are extremely time-consuming.  Why are these methods successful?  The answer is simple; personal contact is always the best way to find customers.  Most people enjoy dealing with other people who are willing to reach out to them.  Using the latest tools to uncover the best real estate leads is smart; it makes these personal contacts easier to accomplish, even with geographically remote potential customers.

What Technologies Should I Use?

In the digital world, you can choose from dozens of technologies and platforms.  How do you know which platforms are right for you and your market?  The answer to this question depends on both you and your customers.  How tech savvy are you?  What about your customers?  What digital technologies do they use most?  Here are five digital technologies with fantastic potential for generating the best real estate leads:

1. Email

Designing and implementing an email marketing campaign is straightforward, and easy to do.  Pretty much anyone who can check their own email is capable of pulling this off.  One problem with email marketing is the more successful the campaign is, the more unwieldy it becomes to manage. If your email campaigns are going to be successful at generating and converting real estate leads, you are going to have to put some time and effort into developing them, testing them, and tweaking them for maximal response.

2. Social Media

Social media can actually be even simpler than email marketing in converting and generating the best real estate leads because chances are, they already know you. If you are “friends” or “followers” or “linked” or “circled” with someone, you have a direct view into their life. This allows you to communicate on a much more personal level than just cold calling someone. Interact with them on a human basis, not a sales basis, and they will be more likely to give you a call when the time is right. 

3. Texting

In the real estate context, texting can be a good way to let your potential customers know when properties they have expressed interest in are on the market. This method is best used with real estate leads you have already had some contact with, but if you have a lead that has not been responding to emails and telephone calls, a text might be a great way to make contact. 

4. High Quality Website

10 years ago, many people would have agreed that you could not be successful without having a high quality website.  Today, that is even more true. The key here is high quality. Your potential real estate leads will see your website as a reflection of you. If your website looks old and outdated, then leads will automatically think you are old and outdated. To generate the best real estate leads, your website must be optimized for phones and tablets if you want it to be successful. Over 50% of property views come from a mobile device. Over 65% of email is opened on a mobile device. If your website is not optimized for mobile, then it is time for a new website. 

5. Smartphone App

Smartphones are becoming practically ubiquitous in the modern world; a good app can do everything a website does and more.  Why is a smartphone app more effective at generating and converting real estate leads?  Many people have a hard time ignoring their smartphones.  While they may not remember to visit your website every day, they will very likely check their phone for updates multiple times per day. 

No matter what method you choose, using the latest tools to uncover the best real estate leads can help you find your customers.  Do not let the digital revolution pass you by. If you’d like to give Home Value Leads a test drive, we’ll give you 14 days to generate free real estate leads

« »

Home Value Leads offers optimized lead generation for real estate agents using lead capture websites to grow home listing pipelines. We continually test all aspects of our lead websites to ensure high conversion rates at the lowest cost per lead. New features are added regularly to enhance the experience of potential sellers and listing agents.