Storyboard Your Real Estate Video

Renae | March 6, 2017 | Marketing, Video

Storyboard Your Real Estate VideoVideos are pretty easy to shoot today. You point, record and can even edit on your smartphone.

But if you need a video with a little more of a story, then you will definitely need, well – a storyboard!

What is a Storyboard?

A storyboard is a sketch of each scene in your video. Each scene is captured in a simple square or rectangle so that the result looks much like a comic strip.

The scene usually includes the people and a rough idea of the background. If you need text to be included, it should be written in the spot you’d like to see it in the style you’d like to see it.

Beneath is a caption that describes the scene: the who, what and where.

Benefits of a Storyboard

If you are shooting something as simple as a listing, then you might not need a storyboard. Each room, in this case, would naturally give way to each scene. There’s a simple beginning and end. Your “script” would be relatively simple as well, if you include one, as you’d likely speak as you walk through the property.

However, if you plan to create a video that is more promotional in nature and has different scenes and elements to it, then you need a storyboard.

A storyboard keeps your video organized, helps you plan ahead and know what you need ahead of time. It also lets you take a step back and decide what you’d like to change.

A storyboard is not static until you decide that it is the final version. So keep it in pencil, make your notes, and use that eraser generously!

Creating Your Video Storyboard

Think first about the story you’d like to tell. What are the elements that you need? For example, if the purpose of your video is to introduce your real estate expertise, then you may want to speak a little about yourself then include a few of your clients’ video testimonials. For a video about the amenities a neighborhood has to offer, you may want to make a list of the places that will need to be shot.

Sometimes writing out your story first and just letting it flow really helps. In other words, write your script. Then, once you have something you like, you can plan what scenes match different sections of your script.

Keep in mind that you may not want your video to be more than two minutes. This will capture your audience’s attention just enough without boring them.

Shooting from Your Storyboard

Now, for the fun part – shooting your video! Use your storyboard as a checklist. For each scene, shoot a few different angles that you can use for that particular scene. The more angles you can capture the more you’ll have to choose from. You also won’t want to have just one angle for a long period of time. Even 15 seconds for one scene is too long! Shuffle through three to four for each scene to give it some depth.

Editing should then be a little bit easier with your storyboard plan in place. It may take some trial and error if you have multiple angles, but imagine if you didn’tĀ have any direction!

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Renae Virata is the Director and Founder of the strategic marketing firm revXmarketing, based in Dallas, Texas. A native of Houston and a graduate of Vanderbilt University, Renae has always been an avid writer. You can learn more about her and her work at Want to guest post on Home Value Leads? Find out how!