Step-by-Step Guide to Holding an Open House

Renae | August 9, 2017 | Best Practices

Step-by-Step Guide to Holding an Open HouseNow that the lazy days of summer are coming to a close, it’s time to start thinking about fall. That means lots of listing appointments, showings – and open house after open house.

The best way to ensure that every open house you host goes swimmingly is to follow a step-by-step plan so no stone is left unturned. We’ve gathered our best tips to help you and your team put together your best open houses yet.

Create Your Open House Kit

Every open house, like any event, requires a lot of planning and details. One way to keep it all straight is to make sure that you have everything you need the day of the open house.

An open house kit can help you cover all of your bases. Here are the basics of what you sould have in your open house kit.

  • 7 “Open House” A-frame signs (sandwich board)
  • Black dry erase marker (to write address) or large typed addresses &clear tape
  • Yard markers and sky flags
  • Balloons w/helium
  • Brochures & Stands
  • Clipboards w/ Guest Log sheets
  • Property flyers in stand
  • Tri-fold brochures in stand
  • Business cards in card holder
  • Title, Escrow, Insurance, Mold, Lead Paint Brochures
  • Preparing your home/Pre-listing brochures
  • Business card collection box
  • Prize drawing entry forms
  • Prize drawing flyer
  • Pens in a pencil holder
  • Prize for drawing (large gift basket or gift certificate)
  • Promo give-aways for each guest (such as a pen or notepad)
  • Maps of city or “Relocation Kits”
  • List of current comps in neighborhood
  • List of foreclosures or “bargain” houses
  • Purchase Offers (bring 2 paper forms, ready to complete)
  • Full set of Purchase Agreements with Riders for FHA, VA & Condos
  • Listing Agreement Paperwork (no other agents will have this nor will they freely share. We have picked up listings just by being open and offering to give them a copy at an open house)
  • Survey forms with clipboards
  • Thank You cards (to write if you have free time)
  • Scotch tape, duct tape, and/or masking tape
  • Scissors
  • Post-it notes
  • Stapler
  • Paperclips
  • Rubber bands
  • String
  • Door stops
  • Toilet paper (in case there is NONE)
  • 409 or “green” cleaner, glass cleaner, toilet cleaner, comet soft scrub
  • Small squeezy mop
  • Small trash can (use it also as a bucket for the cleaning supplies)
  • Trash bags
  • Hand towel, paper towels, sponge, gloves
  • Whisk broom & dust pan set
  • Goo Gone & old rag
  • WD-40
  • Laptop or iPad (to write offers on the spot!)
  • Fold-up table, 2 chairs, tablecloths
  • Step stool that folds up
  • Name badge (your personalized name tag)
  • Digital camera (to take photos of property)
  • Tape measure (regular and/or laser)
  • Flashlight AND extra batteries
  • CD player w/ soft jazz music on CDs
  • Scented candles and matches (or lighter)
  • Odor eliminator spray (preferred) or aroma spray
  • Candelabra stand & candles for fireplace

Advertise Your Open House

As soon as you know you have an open house to host, publicize it on all of your channels. This includes your website, blog, newsletter and social media. In fact, having a running list of open houses that you host and continuously adding to it will give frequent visitors to your site, social channels or newsletters something fresh to look forward to every time.

A few ways that you can advertise your open house in unique ways;

  • Send out invitations for a special open house day for a particular property.
  • Hold multiple open houses in the same neighborhood and create a map that your audience can follow so they can see all the listings you have to show.
  • Partner with another agent if you would like to do multiple open houses together.
  • Hold an open house every day for one week.

Plan for Staging

Whether you plan to work with what your listing client already has in his or her home or plan to use a staging company, this is a part of the open house event that you definitely need to plan in advance.

If you plan to work with your listing client’s existing furniture, then make sure you provide some candid advice. If they need to do some fall cleaning (or more), then let them know. If you pla on using a staging company, be sure you reserve them well in advance and shop around for the best fit.

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Renae

Renae Virata is the Director and Founder of the strategic marketing firm revXmarketing, based in Dallas, Texas. A native of Houston and a graduate of Vanderbilt University, Renae has always been an avid writer. You can learn more about her and her work at www.revXmarketing.com. Want to guest post on Home Value Leads? Find out how!