Spring Staging Tips for Better Real Estate Sales

Renae | April 8, 2016 | Best Practices

Spring Staging Tips for Better Real Estate SalesOkay, so you may not have that much trouble with getting your client’s listings to sell. But that doesn’t mean a few staging tips this spring couldn’t hurt.

Last year, the National Association of Realtors put out a report on how staging affects real estate sales:

  • “Among REALTORS® who typically represent the buyer, 49 percent report most buyers are affected by home staging and 47 percent report some buyers are affected by home staging.”
  • “For buyers it is easier to visualize the property as a future home (81 percent), buyers are more willing to walk through a home they viewed online (46 percent), will positively impact the value of the home if it is decorated to the buyer tastes (45 percent), and buyers are more willing to overlook other property faults (28 percent).”
  • “Among sellers’ agents 34 percent stage all homes, 13 percent stage difficult homes to sell, and four percent stage only high price bracket homes. Forty-four percent suggest the seller de-clutter and fix property faults only and do not stage the home.”
  • “The median dollar value to stage a home is $675 for each home.”

Even if you can’t shell out the dough to provide staging services to your clients or to hire a company to do it for you, you can follow a few simple tips to ensure that every property looks its best to buyers.

The Most Important Rooms for Staging

NAR recognized, in order, the rooms that buyers look at the most when considering a purchase: living room, kitchen, master bedroom, dining room, bathroom, children’s bedroom, and guest bedroom.

While these may seem like no-brainers, you might do well to place your focus on these rooms. If anything it will keep you organized and provide a game plan for determining where you need to put the most emphasis for staging.

Make It Neutral

A little paint job never hurt anyone. If a listing has bright walls that could take away from a buyer’s best visualization of a space, invest the extra dollars to turn it into a blank slate. Warm beiges or even off-whites are the best options to provide a neutral backdrop for a room. You can hide wood wainscoting or paneled walls this way, too.

Kitchen or bathroom cabinets are other great places that could probably use a fresh coat of paint. Match the walls for added impact and make sure that you pick ones that aren’t too glossy or too matte.

Highlight the Best Features of the House

Fireplaces are a great feature for any home and so unusual these days. An outdated one can take away from the true beauty of a room and actually be an eyesore in many cases. A quick paint job, updating of metal work or a simple wash can do wonders for a hearth. Consider a paint color that matches the walls and some strategically placed photos or accessories to make it truly stand out.

Small Changes Go a Long Way

Cabinet handles come cheap these days, so a simple switch to update a tired kitchen or bathroom can do wonders for a home. Same goes for door handles throughout the house. Being consistent with the metal tone can bring some cohesiveness and bring an old home out of the dark ages.

Edit, Edit, Edit

Too much can be, well, too much, so if you find areas that could use some editing, go for it. Window treatments that scream 1980s can easily be removed and replaced with simple curtains (or none at all). Perhaps beautiful hardwoods are hiding beneath a worn out carpet.

While your client may still be living in their home, you might encourage them to do some spring cleaning. Removing as many personal items as possible by getting rid of or storing them in nice boxes in another location of the house (preferably not where home buyers will look) can do wonders for a room.

If your client uses a room for multiple purposes, take your editing eye there, too, and simplify. Help buyers see the potential in a room by removing all clutter and assigning just one theme to it (guest room, office, playroom, etc.). The less confusing a room is, the more attractive it will look.

And since it’s spring, make sure there is plenty of natural light coming in from all windows. Make sure they are clean to allow the maximum light in. Try flowers both inside and outside the house to make it look more fresh and inviting.

What other staging tips do you have for spring listings? Let us know in the comments below or on our Facebook page.

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Renae

Renae Virata is the Director and Founder of the strategic marketing firm revXmarketing, based in Dallas, Texas. A native of Houston and a graduate of Vanderbilt University, Renae has always been an avid writer. You can learn more about her and her work at www.revXmarketing.com. Want to guest post on Home Value Leads? Find out how!