It never hurts to do some reconnaissance work when it comes to figuring out how to be the best real estate agent you can be. This may mean researching the local competition or reading the plethora of books and articles out there that help agents improve themselves professionally.
Have you ever thought, however, of what we call reverse engineering an article or other resource meant for homeowners?
The thought came to us upon seeing one article after another during this busy real estate season preparing homeowners to sell or buy their homes or guiding them toward finding a real estate agent worthy of their business.
By studying a resource meant for buyers or sellers, you can easily dissect the elements provided and become the agent that they are describing.
We recently came across a realtor.com article, for example, entitled “Questions to Ask a Real Estate Agent When Selling Your Home.” Here are the questions they asked to which they dedicated a paragraph-long-or-so answer.
1. What are your credentials?
2. How many sales did you close last year?
3. Do you specialize in this neighborhood?
4. How do you arrive at the listing price?
5. Whom will I be working with?
6. How much will selling my home cost?
7. What is your sales plan?
8. What should I do to get my house ready?
9. How will we communicate?
10. How long will the process take?
How many of these questions could you answer right off the top of your head (and we mean thoroughly)? Maybe half?
Notice how these questions not only speak to your personal style but also to the kind of guidance you can provide a potential client, in this case a seller. You are, after all, the real estate expert, so these are definitely questions that need a quick but thorough answer.
Another Way to Utilize Info Meant for Clients
You can also take the answers to these questions and create content for your various marketing channels. Each question could be a blog post and introduced on social media. Or you can create an FAQ page about yourself that includes each of these questions.
Resources to Find Client-Focused Articles
The Internet is filled with websites providing advice and guides to home sellers and buyers. These are great places to find information on what they will expect or what they will be asking you as an agent as they shop around.
Some resources that provide home seller and buyer advice include:
- Local online newspaper