Real Estate Lead Generation Tools

homevalueleads | February 5, 2015 | Marketing, Resources for Real Estate Leads & Referrals

real estate lead generation toolsTo be successful in real estate, you need to use every trick in the book to generate as many leads as possible. After all, the more leads you generate the more sales you’re likely to make over the long run. To take full advantage of all these resources, there are a number of real estate lead generation tools available to ensure you generate as many leads for yourself as possible.

Forms of Real Estate Lead Generation Tools

Geographical Farming

Purchasing a manual explaining geographical farming is one of the best tools any agent can have for a real estate lead generation tool. To make sure your geographical farm does not turn into a barren wasteland, don’t give up too soon. Use the manual to help you learn how to use your personality and strengths when conducting a neighborhood review, how to use articles that sound as if you wrote them yourself and so on.

For Sale By Owner

Many agents don’t try very hard to get leads from property owners who wish to sell their own property, but for those who do it can be a potentially lucrative market. Since many owners think doing a For Sale By Owner listing will be easy, you can show them your value as to saving them time and money. Many times, reaching out to this group will result in many new home seller leads and even a few sales.

Niche Marketing

Rather than trying to generate leads from everywhere, many successful agents choose niche marketing as a real estate lead generation tool. Working with such specialized client groups as senior citizens looking to downsize or young families looking for their first home can result in many sales and establishing yourself as the “go-to” person when it comes to buying or selling a home.

Lead Capture Websites

Lead capture websites have been around for a long time, but the recent emergence of the home seller lead capture pages has focused on generating seller leads for real estate agents. On average, a single listing should also generate 3 buyer leads, which means that having a good seller lead capture page can be a great real estate lead generation tool to have in your arsenal.

By using a variety of real estate lead generation tools, you can find yourself with more business than most agents know what to do with. Using these and thinking outside the box can pay off for you, so it’s well worth your time and effort to use these tools to your benefit. If you do, you’ll be the hero to all your clients – and your bank account.

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homevalueleads

Home Value Leads offers optimized lead generation for real estate agents using lead capture websites to grow home listing pipelines. We continually test all aspects of our lead websites to ensure high conversion rates at the lowest cost per lead. New features are added regularly to enhance the experience of potential sellers and listing agents.