The Internet Revolutionized Our Real Estate Business

homevalueleads | October 1, 2014 | Real Estate Agent Industry Reports

Internet RevolutionWhat can happen when 2 strangers with different backgrounds, skills, and jobs meet on the internet? They can start a revolution.

Let’s go back in the Way-back machine. We are going to travel back in time all the way back to March of 2013. Real estate inventory was low. Every home that came on the market that was priced well and looked decent was sold just as fast as it was listed. A real estate agent needed listings, so he turned to an online friend whom he had never met in person for help and they teamed up to help solve a problem. They solved the problem so well, in fact, that others wanted in – clients and competitors.

If you haven’t figured it out by now, this is the story of how Home Value Leads came to be. Eric Marke (the designer) and myself (Brian Rayl – the agent) are the founders of Home Value Leads which was officially launched as a public product one year ago today on October 1st, 2013. At the time Home Value Leads was launched, Eric and I had never met in person and had never even spoken to each other on the phone. Facebook was our office, Facebook Messenger was our boardroom, and Google drive was our filing cabinets.

At the time Home Value Leads was launched, Eric and I had never met in person and had never even spoken to each other on the phone.

Think back to a year ago: Home Value Leads was the first of its kind, and the idea was revolutionary for real estate. There were no really dedicated landing page websites for seller leads. There were no real estate websites that captured a lead’s address even if they didn’t provide contact information, probably because they couldn’t sell it. In fact, just about every single lead capture form started out with asking for contact information. If you asked about how to get seller leads online, you were often told that sellers were disguised as buyers, so focus on them instead. Seller lead generation was left to large portals who had massive amounts of traffic and would be happy to sell you a lead or a zip code.

Fast forward back to today: Home Value Leads has competitors coming out of the woodworks with a nearly identical offering. Everyone asks for the home address first and captures that, and everyone has the same basic design – the design we started with. In less than a year, you’ve gone from no stand-alone seller lead capture pages to having a a handful of companies offering what appears to be virtually the same product on the front end. What technology can never replace, however, is the human element.

What technology can never replace, however, is the human element.

Eric and I aren’t just entrepreneurs out looking to make a buck. We are both passionate about what we do and have expertise to go along with that passion. Eric’s programmer background allows him to do some amazing things on a website, and my real estate background allows me to know what agents want. We don’t force our clients to sign contracts, we don’t charge any startup fees, and we don’t cold call agents because WE hate when those things happen to us. Home Value Leads has become extremely successful because of the relationships we have developed with our clients. We provide personal assistance to each and every client who asks for it because our success as a company depends on their success as an agent. Our clients love us. They tell us they love us.  The majority of our clients have signed up because of word of mouth, not advertising. We have built a referral-based business just like most of our clients have. We are proud of that.

We have built a referral-based business just like most of our clients have. We are proud of that.

We didn’t build our business because of the internet; the internet allowed us to build our business. The internet puts our friends, family, business associates, clients, and the entire world at our fingertips. Are you using it to your full advantage or are you resisting? There is no revolution coming – it’s already here. The question you have to ask yourself is are you coming along for the ride or are you going to get left behind?

Oh, and by the way – Eric and I have still never met or talked on the phone at length yet but we own a multi-million dollar business. What’s your excuse?

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homevalueleads

Home Value Leads offers optimized lead generation for real estate agents using lead capture websites to grow home listing pipelines. We continually test all aspects of our lead websites to ensure high conversion rates at the lowest cost per lead. New features are added regularly to enhance the experience of potential sellers and listing agents.