Others will have to download the Periscope app in order to watch live, so make sure you mention that in your collateral.
Of course, you will have to do your video via your smartphone, so having someone there to record you is important (unless you do a selfie-style video, which could be difficult). You can even recognize the person behind the camera to give it a more personal feel.
Practice a bit before you do any live stream. That way you can set up expectations for your viewers better in terms of time and know in advance the most important things to mention and show. Pad the time for questions and comments they leave on the app after you do your tour or info session.
Don’t make your Persicope too long and make it compelling. You can talk about and show a million things, but selecting only the important ones. Experiment with 10 to 15 minutes to start.
Bonus: It might take the sting out of doing videos that many real estate professionals often face. Sometimes, it’s just easier to do a face-to-face or group showing. But with Periscope, you’ll be able to practice being in front of the camera while interacting with others, a happy medium that, with practice, can only make you better.
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Renae Virata is the Director and Founder of the strategic marketing firm revXmarketing, based in Dallas, Texas. A native of Houston and a graduate of Vanderbilt University, Renae has always been an avid writer. You can learn more about her and her work at www.revXmarketing.com.
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