Periscope for Real Estate Professionals

Renae Virata | September 30, 2015 | Marketing

Periscope for Real Estate ProfessionalsAre you ready for a new social media platform? Has to do that he is, and it’s called Periscope. Unlike YouTube and Vimeo, Periscope gives you an opportunity to do a live broadcast to your followers. It’s an interesting concept that turns video marketing for real estate agents on its head!

How Does Periscope Work?

The goal of Periscope is to allow other people to see what you see, where you are right, as it’s happening. Periscope founders says it’s “as close to teleportation as you can get.” The video is available for 24 hours then disappears. So it’s important that if you want to keep and share that footage to save it on your phone. Twitter owns the app, so you can easily tweet out your Persicope broadcast to your followers.

How Can You Use Periscope for Real Estate?

This has many great applications for real estate professionals like you. Imagine a virtual open house to your email list or other social media followers. Instead of buying appetizers and drinks or risking people’s not coming because of their schedules, you can simply post, tweet out or email the date, time and link to your live broadcast so everyone can check out your listings from the comfort of, well, wherever they are.

Many professionals in other fields do how-to’s or info sessions. If you have a particular topic you’d like to cover or want to explain something related to real estate in your area, then go for it!

How Do You Get Your Audience?

You can invite people to join your Periscope broadcast through your traditional postcard marketing. If you can pre-plan your broadcasts in advance, you can provide the link, date, time and address that you are showing on your materials. You can even do a monthly or quarterly mail-out that includes a link to a dedicated Periscope or events page on your website so people know where to go to see upcoming broadcasts.

What Happens During and After the Live Video Stream?

A cool feature during the live broadcast is the ability for people to send you questions via comments, which you can answer live. Everyone watching the broadcast will have the benefit of hearing the answers, and you’ll be able to cull all questions at once.

Once you’ve completed your video, you can simply download it, post it on YouTube, then email, post and tweet your virtual open house. That way, anyone who missed the live showing can watch and hear answers to others’ questions.

Some things to know:

  • Others will have to download the Periscope app in order to watch live, so make sure you mention that in your collateral.
  • Of course, you will have to do your video via your smartphone, so having someone there to record you is important (unless you do a selfie-style video, which could be difficult). You can even recognize the person behind the camera to give it a more personal feel.
  • Practice a bit before you do any live stream. That way you can set up expectations for your viewers better in terms of time and know in advance the most important things to mention and show. Pad the time for questions and comments they leave on the app after you do your tour or info session.
  • Don’t make your Persicope too long and make it compelling. You can talk about and show a million things, but selecting only the important ones. Experiment with 10 to 15 minutes to start.

Bonus: It might take the sting out of doing videos that many real estate professionals often face. Sometimes, it’s just easier to do a face-to-face or group showing. But with Periscope, you’ll be able to practice being in front of the camera while interacting with others, a happy medium that, with practice, can only make you better.

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Renae Virata