You spent a lot of time on your real estate agent site, which is why it should concern you that youmight be helping other real estate agent sites without even knowing it. Zillow, Trulia, and Realtor.com benefit when you add one of their badges or icons to your site.
In fact, once you add a Zillow, Trulia, or Realtor.com icon to your site, anytime an individual who visits your site clicks on the icon, they’re likely benefiting one of your competitors, not you. How is that possible?
Is all about how Google works. Check out the way Zillow, Trulia, and Realtor.com build their Google Page Rankings through your hard work and what you can do about it.
A Tale of Two Links
Okay, check out Link #1:
<a href=”http://finddallashomesforsale.com/” target=”_blank”>Highland Park Homes</a>
Now, check out Link #2:
<a href=”http://finddallashomesforsale.com/” rel=”nofollow”target=”_blank”>Highland Park Homes</a>
Notice the difference? Link #2 has the rel = nofollow target. The rel = nofollow target prevents Google from giving credit to Zillow, Trulia, or Realtor.com, any site, actually, when your site visitors clicks on one of those fancy badges or icons.
If you don’t add the rel= nofollow to the hyperlinks you post onto your site, Google credits back to a company like Trulia or Zillow every time a visitor clicks on the link. More than likely, the link not only credits the company it also takes the visitor to one of your competitors!
How to Combat This
The easiest way to combat this is to simply add rel=nofollow target to all your links. By adding rel=nofollow, you tell Google that they shouldn’t credit a company like Realtor.com. Here’s a link to more info about rel=nofollow. Don’t worry, the site has nothing to do with real estate!
Here’s a More Important Question: Why link to Zillow, Trulia, Realtor.com, or any monster Real Estate Agent website, anyhow?
Good question because the answer is you shouldn’t! You’re the expert, right? Why not build an expert real estate agent website to answer real estate agent questions based on your expertise and your own research?
Who said that Zillow, Trulia, and Realtor.com are the experts? Why should you give those companies business (that eventually benefits your competitors!) when you can keep your visitors on your site?
Visitors won’t leave your site if you provide relevant information, testimonials from your happy customers, and great site navigation that leads them to act, i.e., provide their contact information.
That’s what you should concentrate on. Don’t help enrich Realtor.com. Get into the habit of enriching yourself.
One other note on this as that you should spread the word to your real estate agent friends. Any time a real estate agent helps Trulia or Zillow, they’re hurting other real estate agents. Fair competition means giving all individual business owners like yourself a shot. That’s what you want because by helping to level the playing field, those that work the hardest win.