Listing Tip #2: Listing Photos that Sell

Renae Virata | March 23, 2016 | Marketing

Listing Tip #2: Listing Photos that SellIn our last post, we discussed our first listing tip: how to make a compelling description. In this post, we are going to take a look at your listing photos for even more success.

Listing photos are a no-brainer when it comes to selling a home. How many times have you taken a look at a listing only to find that there were either unclear photos, unimportant ones or not enough?

Put Your Best Foot Forward

If you think about the commission that you will receive on a property, the investment you make into having professional photos done is well worth it.

You don’t have to hire an expensive photographer. Even a novice with a good eye and the right equipment can make your listing photos stand out.

It’s important to review your photos to make sure that the lighting, focus and positioning is right. If you don’t feel that your photos are suitable to post, then don’t be afraid to ask your photographer to re-do them. Having a comparison of photos that you present from the start so that you can see them side-by-side when your photos are provided can facilitate your conversation and act as a benchmark.

Make Sure Your Photos Tell the Home’s Story

Take a thorough walk through the property and take note of what makes it special. These will give you the additional photos you need, on top of the regular listing photos, to help the property look its best.

Is there a great breakfast nook? An amazing view from the front and the back? Maybe the bedroom is a retreat from a busy day. Get a feeling for what the home can bring to a buyer.

Setting up vignettes can make the house tell its story better. This is where good staging comes in. Don’t be afraid to edit a room, add some accessories and change it up to sell. The time and money spent may help it price better and sell more quickly.

Strength in Numbers

With all the apps, websites and mobile access to property listings available and well used by potential home buyers, you should definitely take as many photos as possible. Take different angles of the room. The more of a 360-like image you can provide, the better, ahem, picture of the property one can have.

You don’t have to go crazy and post 100 pictures (there are limits, after all). But anywhere between 20 and 25 pictures should not only suffice but also give potential buyers comfort in that they are seeing as much of the home as possible before actually visiting.

Extra Tips to Make Your Listing Photos Shine

Sometimes it’s a tweak here and there that can make or break listing photos. Here are a few tips to make sure each shot is worth posting:

  • Make sure there is adequate light. Natural light is the best, so shoot early morning or at sunset. You might want to plan two sessions to capture the best light on different sides of the house.
  • Remove any “extras.” Light poles, water towers (we actually posted a photo of a listing photo that had this – very distracting!), people, dumpsters, anything that detracts from the photo. Try different angles or find a way to take away the offending item.
  • Speaking of angles…take different shots of a room and from different angles to best capture the feeling in it. Too much ceiling, too much floor or front-on images look less inviting than ones with a more thoughtful angle.
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Renae Virata