Listing Tip #1: Make Your Description Compelling

Renae Virata | March 21, 2016 | Marketing

Listing Tip #1: Make Your Description CompellingWith the real estate market blooming with the arrival of spring, we are going to focus on listing tips that will give your selling clients confidence and attract more home buyers. Your listing description is the most comprehensive part of your listing, so it’s important to follow a few guidelines to make sure your clients’ stand out.

Keep It Short and Sweet

It’s tempting to wax poetic on your listings, but keeping the description to short sentences will help it flow better. Go ahead and write what you feel to begin with. Then, with your proverbial editing pen, whittle the listing down to more straightforward copy.

Take a look at each sentence and remove any superfluous words. If you tend to create long-winded sentences, break them up into shorter ones.

As a side note, it’s also a good idea to reorganize your listing. Once you have a pretty good list of descriptions, determine the best order to place them, from the most exciting to the most general. Make sure that the rhythm of the description flows, too. You can enlist the help of a colleague or friend to take a quick read to see if something does not make sense.

Learn how to get seller leads with our home valuation landing pages

Keywords Matter

“Beautiful” is a highly used word for listings, so why not come up with similar keywords that describe just as well if not better? Stunning, elegant, gorgeous and delightful are other words you can use in its place.

Take a look at the most interesting aspects of the property and expound on those. Flooring is a huge attraction, for example. Describe what type of material is laid down throughout the house. If a particular tile is found everywhere, add the word “seamless” to give it an extra boost.

The layout of the home is an important aspect many buyers are looking for these days. “Spacious” and “flowing” are good words to use.

Make a list of the most striking things about the house and make sure to include those in your listing. Loads of natural light from floor-to-ceiling windows, a balcony or outdoor area that flows perfectly from the inside to out for entertaining and mentioning areas that have been totally renovated and updated (inside and out) create a picture in the buyer’s mind.

If there are specific appliance brands that are included, be sure to mention those for the stove, washer and dryer, dishwasher and refrigerator.

Describe the Neighborhood

A house is not an entity in and of itself. It is also part of a community that may be appealing to buyers. Focus on key attractions, like parks, tennis courts, shopping areas within walking distance and easy access to major freeways. Maybe the house is nestled in an oasis within the city that is a relaxing escape from the everyday grind.

Words like “short walk,” “conveniently located” and “centrally located” are great to use to describe a home in relation to the area and its amenities.

Again, you don’t have to be flowery in your listing here. Just give potential buyers a taste of what it would be like to live in the area and what they’ll be coming home to.

Next, we’ll take a look at listing photos to enhance your description.

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Renae Virata